Traditional Culture Encyclopedia - Traditional culture - What influence does network marketing have on traditional marketing?
What influence does network marketing have on traditional marketing?
(1) influence on traditional marketing strategy: 1, influence on traditional product strategy: (1) influence on traditional standardized products; (2) The impact on brand globalization management. 2. Impact on differentiated pricing strategy; (3) Impact on traditional marketing channels; (4) Eliminate traditional advertising barriers.
(2) Impact on traditional marketing methods: 1. Traditional marketing methods are developing towards personalization; 2. The focus of enterprise competition is customers.
(3) Impact on marketing strategy: 1. Internet competition is equal and free; 2. The Internet encourages enterprises to enter transnational operations.
(4) Impact on marketing organizations: 1, with the network as the main channel and information source; 2. The organizational hierarchy is reduced, the number of business personnel is reduced, and virtual organizations are prevalent.
(V) Impact on the market evaluation system: Internet stocks lead to a new change in the market evaluation system.
- Previous article:What are the eight virtues of China's traditional morality?
- Next article:Learn to cook with video.
- Related articles
- History of oblique hair
- The problem of using business cards
- The difference between intelligent lighting system and building automation system?
- When the ancients made brown sugar, the last step was how to solidify the cooked red syrup into red cubes.
- Is Yang's or Chen's taijiquan good for health maintenance?
- Returning to the traditional color style will become a new design trend?
- How about Shantou Huashun Logistics Co., Ltd.?
- Variety shows Charmaine Sheh participated in
- Hui festivals What are the Hui festivals?
- Introduction of Wuzhou Tourist Attractions in Guangxi