The main profit model of the new media include which

What are the main profit models of new media include 1, traffic master WeChat self-media to achieve another relatively simple way to realize cash is to open the "traffic master", a lot of grass-roots number through the group operation, to *** rubbing, welfare activities, the form of article reprints to create one or two WeChat hundreds of thousands of fans of the WeChat number, and then the fans will be channelled to the other accounts, rapid replication and build WeChat matrix. 2, article appreciation

One of the most direct ways to cash in on WeChat self media is article appreciation. People type subscription number, as long as you get the original function soon after the appreciation function. If you have enough fans, the output of the article quality is high, appreciation income is also a small pocket money.

3, paid community members

In fact, appreciation, traffic master ads, graphic ads are just a way for self-publishers to gain self-worth and respect. The real bull of the self-publishers never take this piece of income, because the real big head is in the membership income and e-commerce income.

4, advertising revenue

For most of the self media, the real big income is neither appreciation income, nor traffic master income. Even these two pieces of income for many authors to collect are just chicken ribs. In fact, a lot of self-publishers take on ads after they've gained a certain level of popularity.

5, skills training consulting services

Skills training is a piece of cash that most of the self-media playing community will play.

What are the new media profit model

The new media profit model, to give you a few ways to cite the following:

1, the new media platform signing authors

Like today's headlines, Sohu media Baidu Baike and other such self-media platforms, have opened up the advertisement share, attracted a lot of self-media people stationed in the country, including me, this model is more suitable for the self-media who can write to join, need a certain amount of writing skills, and the media will not be able to write. Need a certain degree of writing skills, write by heart, the higher the number of views of the article, the more advertising share.

2, self-media about the article or essay take fee mode

This about the way is very simple, to join the self-media content about the platform, there is no fan and industry requirements, you can independently about the article, one of the up to thousands of dollars, a minimum of 40 yuan, this is my more commonly used mode of profitability, such as optimism number has recently in the essay, various industries can be, need a large number of articles, so the number of articles can be used in the future. The first thing you need is a lot of manuscripts, so it's easier to earn a fee than any other model.

3, corporate public relations publicity

Public relations publicity is mainly soft, there are a lot of new media to write interviews in the form of different from the soft, so interviews than soft a lot of high-level, for the media can't find interviews can be a small company, this media undoubtedly play an important role. At the time of dissemination, the new media in addition to the writing fee may also have some promotional costs, this requirement of fans and reading volume is more.

4, value-added services of the brand

The use of social media sites are not only individual Internet users, but also various types of businesses. Whether it is an individual or an organization, you can use the platform of social media sites to disseminate their own brand, and social media sites have interactive, integrated features, coupled with the site's powerful operation and promotion of the platform, but also for its brand network marketing to provide a strong support. Based on the website's own positioning, maximize the services provided by the website to meet the needs of customers.

5, advertising revenue

Since the new media in the word media, naturally has media properties, before the traditional media, television, newspapers, magazines rely on what to make money? I believe that the largest piece of advertising fees, new media is no exception, many people in the media may be the first income is advertising fees.

Can anyone say anything about the profit model of Qingdao New Media?

Qingdao new media model in the country's major provinces and cities have affiliate partners, Qingdao new media in the country is divided into three levels of the region, the new media affiliate partners in the region and county have exclusive rights to cooperation. Affiliates will earn revenue through advertising, gold diamonds and other aspects. QINGDAH NEW MEDIA affiliates will get the revenue from regional new media advertising screens. In the affiliate cooperation area, the affiliate partner can enjoy a fixed percentage of the revenue from the gold diamonds obtained from the start-up.

How is the new media platform profitable? What are the profit models?

1. Corporate advertising revenue

This self-media income method is large, but it is not easy. First of all, your self media account should have a certain amount of traffic, and the copywriting skills should be relatively strong. If your account comes with traffic, many businesses will talk to you directly about implanting ads on your platform, then the income is more substantial.

2, independent business orders

This is a relatively new and most of the self-media authors can make money, now many companies need to self-media to enhance their own brand, but do not want to go to the enterprise itself to recruit, may be through the self-media content platform with self-media authors to negotiate, the more readership you write copy, then your earnings are also a good idea. The higher the readership of your writing, the higher your earnings, a copy of the earnings of 200-500 are there, some even 1,000 can reach thousands of dollars, most of the authors of the media will now be this way to earn income.

Self-media white will certainly ask, how to negotiate with the enterprise, what are the self-media content platform? In fact, now the self-media content platform is quite a lot, such as optimistic number is a better platform, both independent orders, you can chase hot spots on this platform, typesetting, sharing dry goods, etc., can be comprehensive development.

3, charge a membership fee

Now the major platforms will set a membership area, to provide value-added services for VIP members. But this requires you to be good in a certain area and be able to solve practical problems for your VIP members. This may require an extremely strong team that may be easier to realize and require you to invest a lot of time in the service.

4, readers reward

This is similar to the live broadcast, you live content to attract the audience, will give you a reward. If your copy is high quality, you can add your WeChat collection QR code or Alipay account at the bottom of the article, with a heart with a sentence to let readers reward words can be, but this method of earning income is more passive.

Does the Qingdao New Media model include the Good Class APP?

The online includes the Good Class APP, which is launched by Tsinghua University New Media based on blockchain and smart contracts. Through the Good Class APP, users can not only ****enjoy the rich educational resources, but also redeem the service through the points (gold coins), and disseminate the content and activities that have communication value in the form of interaction, reading, forwarding and recommendation, etc. When the dissemination behavior meets the requirements of the effect, the user can get the The new media tools on the web are mainly used to provide a variety of services, such as: (1) the use of the Internet, (2) the use of the Internet, (3) the use of the Internet, and (4) the use of the Internet.

What are the main modes of new media tools on the net

The so-called new media is relative to the traditional media, Tsinghua University's Prof. Xiong Chengyu believes that the new media is an ever-changing concept. "On the basis of today's net there is an extension, the issue of wireless mobile, and the emergence of other new media forms, related to the computer. This can all be said to be new media."

There are also experts who suggest that "as long as the basic elements of the media composition is different from the traditional media, in order to be called new media. Otherwise, at most, it is a deformation or improvement on the basis of the original enhancement." "The current new media should be defined as media forms that have emerged on the basis of telecommunication networks - including the use of wired and wireless channels." Other scholars define new media as "interactive digital composite media".

Characteristics of new media

Compared with traditional media, new media naturally has its own characteristics. In this regard, Wu Zheng believes that "compared with the old media, the first characteristic of the new media is its dissolving power - dissolving the boundaries between the traditional media (TV, radio, newspapers, newsletters), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between the information transmitters and receivers, and so on". The border between the transmitter and the receiver of information is dissolved, and so on.

Zhou Jin pointed out that the new media can really establish contact with the audience, and at the same time, it also has the characteristics of interactivity and space and time. At the same time, the new media to the media industry has brought a lot of new ideas and models, such as program specialization is getting stronger and stronger, the seller's market to the buyer's market and so on.

According to Weihua Guo, "the biggest difference between new media and traditional media lies in the change of communication status: from one point to many points to many points to many points." "Analyzed from the perspective of communication science, new media communication has four characteristics - everyone can do mass communication; 'information' and 'meaning' irrelevant; the audience's initiative is greatly enhanced; and the 'nicheization' of mass communication."

From another perspective, some researchers have suggested that "new media are releasing information at almost zero cost, free to the audience, which challenges the cost of producing news products for traditional media." Zhang Yuchiang also cited the London bombings as a case study of the multimedia integration of new media. "Citizen William Dutton took cell phone photos and 'reported' the conditions at the disaster site on his friend's blog in an almost live photo broadcast. These photos quickly made their way into the news headlines of the major television networks. In this 'reporting', cell phones, blogs, the Internet, and 'podcasts' worked closely together to hold the 'first time, first scene' power in their hands, and new forms of media The combination of new media forms and media tools shows great power."

The use of advertising in new media

As long as the basic elements of the media composition is different from the traditional media, can be called new media. Otherwise, at most, it is a deformation or improvement on the original basis of enhancement. New media advertising refers specifically to advertising in new media, and the proportion of advertisers advertising in new media is generally around 20%.

Forms of new media advertising

Outdoor new media: Currently, outdoor new media advertising includes outdoor video, outdoor projection, outdoor touch, etc. These outdoor new media include some outdoor interactive factors to attract popularity and enhance the value of the media.

Mobile new media: mobile TV, car TV, subway TV, etc. as the main form of expression, through the mobile TV program packaging design, to increase audience stickiness, easy to advertise.

Mobile new media: cell phone media is by far the most popular, fastest, most convenient and mandatory platform for all forms of media, and its development space will be very huge. In the next two to three years, 3G cell phones will gradually become popular, and mobile media will become an important means for ordinary people to obtain information in their daily lives.

Characteristics of Bluetooth advertising in new media advertisement

Mobile phone is a social circle in the hand, a flexible companion in the hand, and a mobile art of life, and it is something that cannot be left alone. 2007, the cell phone media is likely to emerge, and the most notable of them is the Bluetooth advertising (BlueAiring).

Directionality: BlueAiring breaks the traditional pricing rules of advertising media, where advertisers set their own spending budgets and deliver targeted messages to their target customers.

Precision: The biggest feature of Bluetooth advertising is that it reaches the receiver's cell phone, delivering information on a one-to-one basis, making it mandatory to read it, with a 100% reading rate!

Niche: Bluetooth advertising directly affects the most powerful consumer group, and the same product can easily deliver different advertising information according to different niche objects, in order to maximize the locking of the most effective target consumer groups.

Diffusion: Bluetooth ads are highly diffuse, allowing recipients to store information with them, consult with advertisers at any time, read it over and over again when needed, and pass it on to interested friends at any time.

Flexibility: Bluetooth ads are extremely flexible, allowing advertisers to choose the time of day when ads are released according to product characteristics, or even within a specific time period.

Interactivity: Information receivers can respond to the information source in different ways, refer to the feedback and re-creation of the information in a timely and convenient manner, and its bright interactivity makes Bluetooth ads more and more entertaining.

What are the new media entrepreneurial models Platform model What is the platform? To put it simply, you can publicize yourself with the help of a platform to obtain economic returns, such as shopping platforms, resource sites, sharing articles, etc. Content mode

To put it bluntly, you provide content that users like very much, even like to be willing to pay high costs for it, of course, in this era of Internet sharing, do not see that the information can be maintained to maintain a sustained originality, look at a variety of copies of the paste on the can be reprinted at will, almost without any cost, and without the need for any cost.

These are the first time I've seen a content model that is not as competitive as the one I've seen in the past.

Derivative model

That is, others trust your media content, the establishment of a chain of relationships between you, and then publicize the service, others are willing to bear the cost of this model has actually been very mature before, such as free to pay is the form of derivative mode, in the field of media, the establishment of trust needs to be spiritually supportive, to give people the moral support, but also very rare and valuable.

What does a marketing strategy for new media specifically include?

For example, whether grassroots or celebrities, if you can aggregate a large amount of content from the "self" media like blogs, this is a very strong aggregation of discourse, and this feature is the aggregation of the Internet. In this era of media fragmentation, and in this aggregation, the Internet marketing strategy is not only the sale of Internet advertising, many of today's social hotspots are formed on the Internet, why can't we consider using the Internet as a starting point for marketing communications? It is not just a sea of eyeballs followed by traffic, but on the basis of high exposure, wide and informative to provide customers with a combination of interactivity, precision and creativity of the placement space. Nowadays, many people confuse the concept of media and new media, and misinterpret the understanding of traditional media and online media. We see that no matter investors or corporate advertisers, there are people who think that as long as a carrier is watched and used by people, and then put on an advertisement surface, it becomes media, which is a kind of misunderstanding of new media; on the other hand, from the point of view of communication strategy, if we only use media according to the angle of being able to put on an advertisement surface, then we have neglected the changes that changes in the form of media have brought about in the effect of communication. I hope that today's advertisers will have a breakthrough way of thinking, to look at the composition of today's media, to look at the changes in the communication law behind the composition of the media, and then look for changes in their marketing strategy according to this communication law, instead of using a single communication method. Establish a communication method that meets the interests and needs of consumers The generation and use of interactive tools on the Internet has been a basic trend in media development, and this trend is called self-media in foreign countries, and more and more people are now expressing their views through this channel, and establishing communication with people who share the same hobbies with them in the neighborhood. Compared with the traditional way of receiving and releasing information in the media, the characteristics of self-media that can be communicated and exchanged have a great influence on the crowd. The use of interactive tools can initiate the topic, can allow the audience to participate in the activities of the enterprise and the brand to form a communication, so the marketer in the compliance with the trend of the back, should be good at discovering the changes in the law of communication, and in the marketing communication to consider how to do with the personalized needs of the consumer in line with how to go through the platform of interactive tools to build up the consumer's own interests in line with the needs of the communication, and ultimately to achieve what we say! The 2.0 type of marketing we are talking about. Enough contact frequency to make the advertisement produce real influence When a user has loyalty, his contact frequency will reach the effect of letting the audience establish impression, on the contrary, when the contact frequency of the user is not enough, it will not reach the effect of establishing a deep impression, if your audience has formed the habit of going to read the news, receiving e-mails, and writing blogs, which determines the audience to take you as part of the online media of their own life. The audience has formed the habit of reading news, receiving emails and writing blogs. Some websites may have excellent information, but many people are not buying digital devices, cars, and other products every day, the contact channels are not wide enough, and even if they do contact them, the frequency is not enough, so the advertisement can not have a real impact and effect. The value of aggregation lies in the establishment of communication with the people behind the flow Enterprises should take a comprehensive view of media aggregation, not simply look at the flow, and should be good at analyzing the factors behind the flow, including: what kind of mindset is behind each flow of consumers to look at, and what is the correlation between this mindset and the consumer's consumption behavior, and how much micro-flow is valuable to us under the huge set of view flow. After analyzing, we know when and how to communicate with the people behind the traffic, so that the value of aggregation is generated. Media positioning determines credibility These media look hot and bustling, but in terms of communication value, it has lost the most basic sense of social responsibility of the media, a socially responsible media, to objectivity, fairness, accuracy, and comprehensiveness as the positioning standards. A media's positioning determines its credibility. Media coverage, media traffic, and the number of visits of the traditional media crowd have a great impact on the business. Some online media emphasize claptrap in their positioning, so they go for explosive words, catching the wind, and sensational content, and aggregation is a basic indicator of media. Due to the fragmentation of the media, it is very difficult to find a media in the Chinese market today that is as influential as some of the CCTV programs in China.

SEO main profit model are those

1 do the website to take optimization orders 2 training 3 do the website 4 promotion