How to deal with traditional luxury brands in the new energy era?

The door of the new energy era has been quietly opened, and independent brand car companies are squeezing their heads in the cracks. You see, independent brands are still like this, let alone traditional luxury brands. In terms of new energy, in addition to Tesla, which has created a new era of electric vehicles, the remaining high-profile brands should be independent brands! The research and development speed of independent brands in new energy is very fast, and new models and ideas are constantly emerging. But on the other hand, it seems that foreign established automobile brands have not made much efforts in new energy, just like Japanese brands now, except for the available "double engines", it seems that they have nothing to do with new energy. As for other brands, it seems that there is not much progress.

As you said, those luxury brands are really doing well. Mercedes-Benz has indicated that it will abandon traditional fuel vehicles by 2022, which means that Mercedes-Benz is ready for the new era. Of course, when it comes to luxury brand new energy vehicles, you have to say BMW. BMW should be the fastest developing new energy among luxury brands. After all, pure electric vehicle i3 and concept hybrid BMW i8 are the results of BMW's promotion of new energy vehicles. Looking at the traditional automobile industry all over the world, such achievements are definitely among the best. From these aspects, luxury brands have actually invested a lot of energy in new energy.

The emergence of new energy vehicles has triggered the vibration of the automobile industry. While independent brands are fully engaged in new energy research, traditional luxury brands have not stopped. It is difficult to generalize the future development of new energy vehicles.

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