How much is the taxi led advertising screen?

In recent years, the collection of advertising fees for taxi LED ceiling lamps has been a headache for many taxi and advertising companies, especially those companies or individuals who have just started and have no experience. To this end, Ming Xinliang Technology recommends: If you want to do this in the case of competitors after 20 10, I suggest going to the screen first and taking the "pricing power" into your own hands!

Charging scheme 1: quarterly charging.

It is recommended to charge quarterly; Unit price of time slot (yuan/time) 15 seconds 20 seconds Class A time slot 07: 00-09: 501:00-12: 4514: 00-/kloc-0. 06: 5010: 00-10: 5012: 45-13: 5015:16: 502/kloc-0. Package advertising/kloc-order from 0/0 day, and increase the price by 20% if it is less than 0/0 day. All advertisements will be broadcast in full. There is an extra charge for specifying the location of the advertisement: 20% for the right position,10% for the right position; Time period refers to any time within the indicated time period. If the advertisement needs to be temporarily suspended due to the political propaganda task, the customer's consent is not required, but it should be explained to the customer afterwards and supplemented at the same time; If the advertisement is missed or less broadcast due to computer failure, it shall be supplemented by 1: 2. Due to the need of computer programming, advertisements will be broadcast within 3 days after the contract comes into effect; If the broadcast is temporarily stopped, the broadcast fee will still be borne by the customer. The above quotation does not include advertising production fees. If it is necessary to make an advertisement playing tape on its behalf, according to the complexity, it is necessary to pay an advertisement production fee of 1000-2000 yuan. Advertising production costs include advertising copywriting, typesetting and production. All advertising contracts should be signed two working days before the advertisement is broadcast, and if there is any change after signing, the broadcaster should be informed in writing two working days in advance. 20% advertising fee is charged for urgent broadcast on holidays.

Charging scheme 2: Monthly charging.

It is understood that taxis in Shanghai post an advertisement 300 yuan/month; In Dalian, 100 yuan/month. It is estimated that Qingdao and Dalian are about the same 100 yuan/month. But the LED is 24 hours, which is very eye-catching and the advertising effect is better than the sticker. Only one advertisement can be posted, and LED can do several advertisements at the same time every day. Sticker advertising has a high labor cost and must be paid to the taxi management department, while LED advertising has only one-time equipment investment.

According to the above analysis, the most conservative estimate is that each car will make six advertisements at the same time, and each advertisement will be 50 yuan/month. Then the annual automobile income is: 50 yuan X6 X65438+February =3600 yuan/year; Of course, advertising revenue is related to the marketing ability of GPS operators. Insurance company rebate: after installing GPS equipment, both vehicle insurance and driver's personal insurance can get insurance company rebate. Operating expenses: if the operation is good, you can charge each driver the monthly operating expenses of 100-50 yuan (borne by the taxi company), and the equipment deposit: with the consent of the government, you can charge each driver 1000-20.

Charging scheme 3: charge by the day.

According to the above analysis, each taxi charges 1-2 yuan/day for each advertisement. Then the annual automobile income is: 1.3 yuan x6 x365 days =2847 yuan/year. Of course, advertising revenue is related to the marketing ability of GPS operators.