What are the macro environments for short video operation?

1. Cultural environment: We should mainly analyze the influence of short videos on traditional culture, popular culture, popular culture and subculture. For example, short videos promote positive social energy; At the same time, it is also necessary to seriously study the basic attitudes of mainstream culture and mainstream values towards short video content. For example, vulgar short videos lead people to form prejudice against the short video industry.

2. Economic environment: It mainly examines specific economic indicators such as social productivity, residents' income level and per capita consumption level. For short video products in a specific city or a specific user group, we should also analyze the factors related to short video consumption in its economic environment, such as myopia beauty products, college students' spending power and so on.

3. Technical environment: Analyze the current and future technical factors of short video industry development. For example, the video editing function provided by the short video platform has technically solved the production problem of ordinary users, and the popularization of 5G communication technology will promote the ultra-high definition of video content.