What is the concept of "new media"?

New media is relative to traditional media, is the newspaper, radio, television and other traditional media after the development of new media forms, is the use of digital technology, network technology, mobile technology, through the Internet, wireless communication networks, cable networks and other channels, as well as computers, cell phones, digital television and other terminals, to provide users with information and entertainment communication and media forms.

New media refers to the current environment in which everything is a medium, simply put: new media is an environment.

New media covers all digitized media forms. It includes all digitized traditional media, online media, mobile media, digital TV, digital newspapers and magazines.

New media is also a broad concept, the use of digital technology and network technology, through the Internet, broadband local area networks, wireless communication networks, satellites and other channels, as well as computers, cell phones, digital televisions and other terminals, to provide users with information and entertainment services in the form of communication. Strictly speaking, new media should be called digital new media.

Expanded Information:

In terms of the meaning of the media itself, the media is a carrier of information with value. The carrier has a certain audience, the time for information transmission, the conditions for transmission, and the spatial conditions for transmission of the audience's psychological response. These combine to form the basic value of the media.

The carrier itself has its own value, plus the value of the information itself, *** with the completion of the value of media existence. This is the value of media existence. Even if the concept of new forms of new technological advances also have a certain audience, but the cost of the media is much higher than the audience of the commercial benefits brought about by the media can not form the effective value.

For example, in recent years, due to the development of media, all kinds of media storm market, but after the market test to stay is very little. Some of them are because they do not have in-depth research on the core value of the media and blindly copy the ideas of others, leading to failure.

Or because the concept is too advanced can not be recognized by the market, no in-depth analysis of consumer patterns and impose segmentation is difficult to reflect the basic value of the media, or the basic value of the market is not coordinated to lead to failure.

Reference: