What are the two goals of traditional marketing?

The two goals of traditional marketing are:

1.

The achievement of sales, that is, the achievement of all sales targets of the company (including sales, payment, profit, etc.). ), is the most important business for a company, so that the company can make money, employees can get wages, the company can survive in the fierce market competition, and it is possible to spend money on marketing promotion. Therefore, as the first goal of marketing, it is inevitable to achieve the sales target.

2.

Brand building, that is, achieving the goal of brand building and sustainable development through effective marketing means, is an indispensable strategic goal for a company to achieve sustainable development on the basis of survival. Although the brand is intangible, it does have value, such as a well-known joke: the CEO of Coca-Cola said that if all the factories of Coca-Cola were gone one day, Coca-Cola could stand up the next day because of the brand. It can be seen that when the brand develops to a certain stage, the brand not only brings popularity to the enterprise, but also is a huge intangible asset of the enterprise. Therefore, another major goal of marketing must be brand building.