Business startup letter sample three

With the improvement of the living standard of China's residents and changes in consumer attitudes, beverages have been transformed from the former luxury life to daily necessities. At the same time, as consumers continue to improve the pursuit of health, natural awareness of the beverage market demand for varieties is also changing, enjoying the "beverage newcomer" known as milk tea drinks began to become the most beautiful scenery in the beverage market.

However, behind the refreshingly tasty milk tea drinks, the milk tea drinks market is in turmoil, and the battle is imminent. Yesterday's milk tea drinks "seven cups of tea" in the encounter "black tide" and "fast three seconds" of the breakout, due to the lack of innovation and effective marketing strategy, has gradually been more and more far away from the two. And when the black, fast war continues to heat up at the same time, other beverage business has been "sharpening the knife on the battlefield. Although the milk tea drinks market, and has formed a few big brands *** with the mastery of the market situation, but there are still many companies in the full follow-up, grab market share.

In the face of huge market potential and fierce market competition, emerging drinks should be how to enter the milk tea drinks market as a challenger? How should the company develop? What is the market outlook?

Second, the store introduction:

1, store name: youth line

2, store structure: a vibrant, always concerned about the dynamic needs of the shopping mall, with entrepreneurial spirit of the team.

3, store operations: the store is open all day system, business hours for 8:00 a.m. - 10:00 p.m., taking into account the milk tea store in the spring, summer, fall and winter will appear off-season and peak season, we will be based on the actual situation, the appropriate time and personnel to make reasonable adjustments.

4, product services and features: the store mainly provides a series of milk tea products, such as: tea drinks, smoothies, shaved ice, roasted grass, milkshake, coffee, etc., the store is modernized and simple style, with a comfortable partition of the small elegant room for customers to chat and rest, the store is equipped with a wireless network, available with a laptop customers with wireless Internet access for leisure.

5, the store's purpose: to serve customers, provide quality service, bring happiness to everyone, so that everyone in the 'youth line' in the spring to feel fresh, cool in summer, fall miss, winter warmth.

6, the store's goal: adhere to independent innovation, and constantly improve the quality of milk tea, adhere to their own brand, the development of this brand into a market brand, and in the entire Hunan milk tea market to fight a piece of sky.

Third, store location and design program:

〈1〉 Shop location: Commercial City Pedestrian Street

Advantages:

1., the consumer crowd, the Commercial City Pedestrian Street is the concentration of the city's largest flow of people, the market lot.

2. Surrounded by Jishou City, Jishou City, a middle school, Minshi attached to the primary school, Jida Teachers College and other schools, the population is concentrated, easy to publicize, colleges and universities generally have places to exchange information, such as: broadcasting, posting columns? We can make full use of them to publicize our products and increase our popularity.

3, collective activities are more convenient to carry out, can be used to induce promotional means.

〈2〉Design Program:

Disadvantage: Commercial City because it is a population cluster, the store's rent is high, making it more difficult to turnover of funds.

(1) Four cabinets are used to enclose a square, and employees work within the square.

(2) the overall four styles, respectively, spring, summer, autumn and winter, to achieve the effect to be expressed in color, respectively: light green, orange, yellow, black and white, cabinets affixed to the corresponding color of wallpaper, employees with the corresponding color of the apron, hat, summer to give a person a cool and refreshing feeling, and in winter to give a person the feeling of warmth like home.

(3) the use of cups to implement a set of specialized models, to find their own manufacturers to customize the wall of the cup printed on our store name, slogan and store address.

Fourth, store management

1. management ideas

The premise of good scientific management is to determine and implement the correct advanced management ideas. We will adopt a people-oriented, teamwork-oriented management ideas. Emphasis on personal development, respect for personal values, the coordination and cooperation of the functional heads, the overall development of the store, to achieve the effect of 1 +1 & gt; 2.

2. Management decision-making

The management team is mainly composed of our entrepreneurial team. We are all university students with relevant professional knowledge and will make practical decisions for the development of the store and perform the most efficient tasks. We will also invite people with technical and managerial experience in our industry to join us and take on key roles.

3. Team Overview

Educational background: a certain understanding of the milk tea industry, milk tea-related training, with a strong

strong desire to learn and enterprising.

Interpersonal Relationships: Strong interpersonal affinity, enthusiastic and calm.

Professional qualities: trustworthiness; attention to norms; a spirit of hard work, and the ability to properly handle the relationship with

others.

Fifth, the source of supply channels:

Through field surveys and online consultation, we have found an authoritative wholesale market for raw materials. Yuhua District, Changsha City, Hunan Gaoqiao market and Xihu District, Nanchang City, ten whole food distribution business is a collection of wholesale distribution, investment agency of the individual business, pearl milk tea raw materials, machinery and equipment, coffee raw materials, black tea series, milk tea equipment, fruit flavored powder, juice, etc., milk tea raw materials, cups of sealing film, pulp jam, pulp drinks, coffee raw materials and equipment is the Yuhua District, Hunan Gaoqiao market and Xihu District, Nanchang City, ten whole food distribution business is a collection of wholesale distribution, investment agency of the individual business. Xihu District Shiquan Food Distribution Firm's main products. Changsha Yuhua District Hunan Gaoqiao Market and Nanchang Xihu District Shiquan Food Distribution Firm is an enterprise approved and registered by the relevant state departments. Changsha Yuhua District Hunan Gaoqiao Big Market and Nanchang Xihu District Ten Whole Food Distribution Firm has established long-term cooperative relationship with many enterprises with strong strength, reasonable price and excellent service. Here is a good source of goods, quality assurance, and the approval of the relevant state departments, therefore, in the source of goods we have an additional guarantee.

Six, market analysis:

1, industrial background analysis:

With the development of the market economy, people's incomes have been steadily increasing; the increase in income makes people put forward new requirements for food. People's dietary concepts are also undergoing greater and greater changes: from the original "eat and drink enough" to the early 21st century, "eat and drink well" to the current "fashionable diet.

Milk tea industry as a new development in the food industry is attracting more and more investors and participants, but it is also in this context, the development of the growth; it is playing a dietary industry, the rise of a new army. So far the market saturation rate of milk tea is far from being reached, a few milk tea stores are dominating the broad milk tea market, such as: "Black Tide" milk tea alliance stores. There are still many market seams that have not been explored, so the market outlook is favorable. The milk tea store continues to attract all kinds of entrepreneurs with its low investment, fast results, stable income and low risk.

2, market background analysis - SWOT analysis

In the 19th century, the French film "37 Degrees of Woman" (The Wild Roses of Paris) came out, the 37 degrees has become an ideal for the sake of the ideal and the freedom of the mind defying all odds. and the freedom of the heart against all odds synonymous.

Chapter 1 Market Introduction

Milk tea store is a collection of leisure, entertainment, dating, food and other aspects of the place, mainly for young people who like to pursue fashion, compared to cafes, fast food restaurants, restaurants and other venues, milk tea store, this fresh, simple leisure and entertainment is more attractive to young people.

The current milk tea store in Zunyi City is uneven, disorganized, lack of service, no change in milk tea varieties, mostly the same, there is no one theme, creative milk tea store.

The second chapter of the market outlook

The economic level of Zunyi City in recent years, rapid development, and the gap between the first-tier cities continue to narrow, in people's incomes continue to improve at the same time, the level of consumption is also rising, with the 80, 90 after a large number of young people's growing, a new group of consumers and consumer spending is gradually arising. This is a group of new humans who like to pursue new things. Milk tea store is a set of leisure, entertainment, dating, food and other aspects in one place, mainly for young people who like to pursue fashion, relative to cafes, fast food restaurants, restaurants and other places, milk tea store this fresh, simple leisure and entertainment more attractive to young people.

First of all, we must carry out market research to understand what people consume, how to consume, how much money to consume, why to consume, as long as we read the 80, 90, to understand their needs can be successful, because they are the future of the consumption of the backbone of the force, so it is very important to study their psychology.

Chapter III Market Research

(A) Consumer Population

Survey method: questionnaires, visits

Observe the current operation of other milk tea store, to understand the low, medium and high-end milk tea store which is the consumer population.

For example:

Learned that people willing to go to the milk tea store consumption is mainly concentrated in the 80, 90, 00, and a small number of post-70.

Among them, the middle and high-end milk tea store consumers are mainly post-80s, followed by post-90s.

(B) Consumption habits

Investigation methods: questionnaires, visits

According to the conclusions drawn by the consumer population, the investigation of each age group or each special group of people.

For example:

70 after: the pursuit of cost-effective, too mature, no interest in new new things, do not like to milk tea store and other similar leisure and entertainment venues, the psychological perception that it is a venue for children to play.

Post-80s: insensitive to price, think as long as it is their favorite products to buy, is a group of people who like to pursue new things, and love to consume, dare to consume, can afford to consume the main group of people, consumption is stable, long-lasting, pay attention to the status, face, love of vanity, preference for luxury goods.

Post-90s: only child, extremely insensitive to money, very much like to follow the trend, will consume, dare to consume, because there is no economic income, the consumption of parents affected by the frequency of consumption and how much depending on the pocket money to decide. The consumption is not stable, but the future consumption of mainstream.