What is the definition of new retail and how is it different from traditional retail?

New retail means that enterprises rely on the Internet and use advanced technologies such as big data and artificial intelligence to upgrade the production, circulation and sales processes of commodities, thus reshaping the business structure and ecosystem and experiencing online services and offline integration.

And a new retail model with deep integration of modern logistics.

This is Ma Yun's new retail concept.

[1] To say that Ma Yun's new retail is a unique concept, everyone finds it difficult to understand, then I think Ma Yun's new retail is just the integration of resources. Why do you say that? I think the new retail is to use the current big data to effectively connect manufacturers, e-commerce, logistics and physical stores.

This not only solves the problem of product sales and inventory of manufacturers, but also improves the efficiency of manufacturers. It also solves the embarrassment that e-commerce can't see or touch. It can also better support logistics and reduce transportation costs. At the same time, it solves the limitations of physical store goods.

In short, the new retail is the integration to meet the interests of all links, but only the lubricant to adjust the contradictions of all links.