What to make of Toyota and Honda's push into the pure electric vehicle market?

Forced by domestic policy requirements.

Whether it's Toyota or Honda, the layout of the new energy field at the very beginning is definitely the hybrid technology, and Toyota also has a strong technical accumulation in fuel cell technology. But in the domestic new energy vehicle market, hybrid models do not belong to the new energy vehicles, can not enjoy the national and local subsidies, and at the same time can not apply for new energy green license. In order to be able to adapt to the domestic policy requirements, so as to seize more domestic new energy vehicle market share, Toyota and Honda have also launched a plug-in hybrid models. But plug-in hybrids are after all only transitional models, the next period of time, electric vehicles is certainly the mainstream of the field of new energy vehicles. Considering that there has been no good breakthrough in the field of fuel cell vehicles, coupled with the construction of domestic hydrogen refueling stations has been very lagging behind, so the force of pure electric vehicle market, is also a strategy to save the country. Of course, in the new energy vehicle double points policy driven by the traditional OEMs are also very strong incentive to develop new energy vehicles.

With the development of the previous few years, consumer awareness of pure electric vehicles has been greatly improved, while charging and other infrastructure construction has begun to take shape, and subsequent national and local governments will actively encourage the construction of charging facilities. Once the charging problem is solved, it will surely boost the popularity and development of new energy vehicles. This is something that Toyota and Honda have definitely seen. This time, when Toyota released its strategic plan for pure electric vehicles, it also announced that it would cooperate with domestic Ningde Times and BYD to purchase their power batteries. Once there is a stable supply of power batteries, coupled with Toyota's own technological accumulation in the passenger car field, pure electric models based on the pure electric e-TNGA platform, and then carrying Toyota's label, will surely have a market.

Toyota and Honda have to force the pure electric car market, part of the reason is still in order to comply with the domestic new energy

Source automobile policy needs, at the same time, the domestic pure electric car has a certain educational foundation, charging infrastructure has begun to take shape, at the same time, and the domestic mainstream power battery manufacturers, with a mature power battery supporting system, Toyota and Honda are still surely have the confidence to seize the The first time I saw a car, I was in the middle of it.