What is content marketing?

I don't know if you go to the restaurant to eat noticed: many small stores hanging on the wall with a snack of the history of the origin of the story,

In fact, this is the content marketing, is relative to the hard to say, increase the storytelling, emotional, to achieve a certain sense of identity,

If you have a sense of identity, then you eat may not be the noodle, that is a certain emperor's imperial meals, such as meat sandwich, etc.

If you have a sense of identity, then you wear Adi and Nike is no longer shoes, but wear the health, and so on

What is content marketing?

A marketing approach that uses images, text, animation, and other media to communicate relevant content about a company or product to attract users' attention and give them confidence, thereby promoting sales. Content marketing is derived from the perspective of sharing, assisting, and giving answers to customers to deliver information to consumers, while traditional marketing is more about interrupting the user's thinking, vision, and hearing to deliver product information in a hard way.

Is the concept not easy to understand? Mason Media cites three examples of content marketing

The first case, talking about the hottest industry at the moment: e-commerce.

If it is a food e-commerce site, you can create a "dietary encyclopedia" section, the content is mainly about: what food is suitable for what people eat, what food is suitable for when to eat, what food to eat, etc.

If it is a food e-commerce site, you can create a "dietary encyclopedia" section.

If it is an apparel e-commerce site, you can create a "dress with skills" section.

In the second case, we're talking about a relatively new field in the IT industry: remote computer services.

Think about who the potential users are. Of course it is the people whose computers are experiencing problems. When they encounter problems, these people generally have 2 ways to solve them, either searching the Internet (preferred) or asking friends for help.

Knowing the user's behavior, we can effectively intercept. The specific program is: in the website to create a "computer encyclopedia" channel, continuous, regular release of some computer skills, computer problems troubleshooting and other content, the results must be intercepted from the search engine a large number of potential users.

The third case, the traditional B2B industry website.

Users in this industry have a significant characteristic: they like to see cases. Before choosing to work with your company, you will certainly understand in detail the customers you have served (including: customer categories, project size, user feedback, etc.).

If you know yourself and your enemy, you will not be in danger. Understanding the user needs, the next thing is good. You just need to introduce a lot of success stories in your website.

Social media marketing and content marketing, what is the difference

Social media marketing and content marketing, what is the difference

The difference between social media marketing and content marketing is as follows:

First, the definition of the difference

Social media marketing: social media marketing is also known as social marketing, is the use of social networks, online communities, blogs, wikis, or other Internet marketing. Community, blog, wikipedia or other Internet collaboration platform media to marketing, public **** relations and customer service maintenance to develop a way.

Content marketing: pictures, text, animation and other media to convey relevant content about the enterprise to give customers confidence and promote sales.

Second, the difference between content

Social media marketing: 1, to create a large number of valuable news events, videos, tweets, blogs to attract attention, and naturally become a communication content. The spread is not through the purchase of advertising space, but rather the spontaneous dissemination of users. 2, the establishment of a variety of channels to allow fans of the company's brand or the company can promote themselves in a variety of ways (two-way)

Content marketing: the development of the company's medium- and long-term content marketing strategy, to ensure that the content in the quality of the style and the tone of the unity of the content, the establishment of a content workflow, to enable the appropriate content management system, the use of market data and

The so-called content marketing, that is, you can see the information, such as articles, videos, pictures and so on, these things to influence you to buy products, services or to achieve the other purposes of the business, this is the understanding of the Shadowfinder Media.

There are three main points: product or service - channel - customer. Content marketing is also just a link between the product and the customer. No matter how the business environment changes, these three points have always been unchanged. Among these three points, the one that has never changed is the customer (human nature), the one that changes more slowly is the product or service, and the one that changes more quickly is the channel. As long as you grasp the core elements, and then go to operate will not feel the world is changing too fast and bewildered.

What is the difference between event marketing and content marketing?

Event marketing and content marketing are both very hot in recent years, the new marketing approach, have the characteristics of small to big, the main difference is that the medium used for marketing is different, the former is the event, the latter is the content.

Event marketing refers to the enterprise through the planning, organization and use of news value, social impact and celebrity effect of the characters or events, to attract the media, social groups and consumer interest and attention, in order to improve the visibility of the enterprise or product, reputation, and set up a good brand image, and ultimately contribute to the sale of products or services means and methods.

Content marketing is to regard "content" as an asset rather than a means of promotion. Content marketing is about creating media assets that reach audiences directly, rather than content that has to be published at great expense to reach audiences. In other words, it's about creating content that automatically appeals to your target audience without relying on buying ad space on someone else's platform to promote it.

What is content marketing and how to do it

Content marketing is not the same as product marketing. Content marketing is more about using content as a vehicle for marketing, accelerating the spread of a brand, and ultimately increasing product sales. The current content marketing needs to have a comprehensive and accurate content base, the content needs to be lively, witty is also now a popular factor, to attract the user's eye, in the process of increasing the gravity of the user to add into the product information, so that the user better acceptance.

Content marketing needs to meet the needs of different kinds of users, for different users with different marketing methods, marketing methods including but not limited to: discount promotions, funny videos, headline recommendations, experience sharing, etc., a lot of marketing, but here in the face of the content of the requirements of the very high, how to retain the user, or let the user has a further interest in your content depends on how.

Content marketing how to go:

First, the market to have a full understanding. When updating your business website to build content and do social media programs, you should first determine the direction of the promotion of the website. The marketing purpose of website content is to attract users to visit the website. So, it is important to understand what content users are more interested in. Then, when updating the website or updating the content on social media, it is important to incorporate the interests of the users so that the website content is more likely to be liked by the users. To do a good job of marketing your website's content, you need to do a survey of your website's target users to find out what they like and what kind of content they want to get on the website.

Second, to find their own positioning. Understand the user, we have to do the positioning of the site. Even the positioning of two companies in the same industry is not the same. Therefore, there must be their own characteristics, to attract users in the site *** ask, and realize the conversion.

Third, clear use of social media. Want to site the content of the social media to be effectively reflected, we must understand the psychology of social media users. Before the content is updated, we should find a good placement platform in the segmentation of the column. But do not take social media as a marketing channel, we have to do a good job is the content of the site, just use social media as a platform for advertising to attract more users.

Fourth, the content of the website should preferably be exclusive. For example, if you update a video on your website, you have to write an article for the video to explain what is in it, then the content is unique. Simply put, articles with a high degree of originality are always infinitely more popular, both users and search engines love such content.

Fifth, to optimize the entrance of the graphic content. Many social media like to attract users through visual design. Then when the content of the website is shared on social media, users will be interested in clicking into the browsing when they see the relevant thumbnails, so the graphic design must be good. When it comes to content marketing, users can be attracted by beautiful images.

Content marketing, what is content marketing

The so-called content marketing, content is king, in fact, is to pay attention to the brand / product connotation output. Content is the information carrier of the enterprise and consumer communication.

I'll give you two popular examples:

The first: Nongfusanquan said, we do not produce water, we are just a mover of nature. Then this sentence is the content, you and the business because of this sentence produces the key. Ditto for Lobel's 27 layers of filtration.

The second:For example, enterprises run WeChat public number, to write articles, then this article is content. There is no content, you can not advertise every day in the WeChat public number, right?

So, the broad content is the language, copy, video that carries the direct communication between the enterprise and the customer. Like, Jinju said his wine is good, you don't believe it. Then he will tell you where the herbs come from, the national base of high-quality herbs, where does the wine come from? What mountain spring water, these are all content. There is no content. The product is an empty shell.

What is the meaning of content marketing

Content marketing refers to the medium of pictures, text, animation and so on to convey the relevant content about the enterprise to give customers confidence and promote sales. The carriers they depend on can be the enterprise's LOGO (VI), albums, websites, advertisements, and even T-shirts, paper cups, handbags, etc. Depending on the carriers, the medium of delivery varies, but the core of the content must be the same.

What is content marketing? Are there any content marketing cases to share?

One day, an old classmate asked me what I was doing. I said I was doing content marketing. He scratched his head and then asked: what is content marketing?

Sometimes you'll see a very hot video in your circle of friends that tells the story of a rural college graduate who went to Shanghai to find a job. With no one to rely on, the whole process was very hard and ran through many companies. Because he was unfamiliar with the road, he used Baidu map every time to navigate, check the bus information, check the nearby accommodation and so on. After a lot of hard work, finally found the job of choice, and then called home, crying and bedridden mom said all this. Mom was very distressed and asked him if he knew his way around in the unfamiliar area. He said, "Don't worry mom, I use Baidu map, it's easy to find the place, you can rest assured at home. I told my old classmate that this is an example of content marketing. The whole video looks very touching, you won't feel it is an advertisement (even if you know it is an advertisement, you will still be touched by it), and because it "touched hundreds of millions of people", it has been forwarded in the circle of friends, and the spreading effect of this video has been achieved. In addition, Baidu Maps information was implanted in it, and its brand exposure purpose was also achieved. Throughout the process, the video as the content is very attractive, and skillfully implanted the brand information, "content + marketing" is so come. After listening to the old classmate, his eyes lit up, exclaimed "Oh! I get it!"

It's a good thing that I've been doing this for a while.

I cited that example only to perfunctorily, but he foolishly thought he had it all figured out and figured out another industry. If you're in content marketing, you shouldn't just stay at such a superficial level. In fact, whenever someone asks what you do, what they want to hear is not what your position is, let alone what your industry is, but what you usually do. The examples mentioned above are just generalized outlines of the results of content marketing, and practitioners should focus more on the operational processes behind the scenes that lead to that result.

An outsider looks at the action and an insider creates the action. So, what are the things you need to do to do content marketing? Here's a general order to sort it out:

1, find a niche market Niche markets refer to those that have been ignored by the dominant player in the market/company with absolute dominance in certain segments or niches. The above is Baidu Encyclopedia's explanation of niche markets. In layman's terms, a niche market is a market that belongs to you, that is, a piece of land where you are the boss, and within this piece of land, you have the final say. Why do you need to find a niche market? In order to avoid too much head-on competition, so as not to end up laboring to hurt the people at the same time to engage in their own scars, what benefits can not be gained. It's silly and naive to dive head first into a popular industry and then fantasize about standing out. The process of identifying a niche market can also be understood as a competition analysis. Free tools that can be used are search engine statistical analysis tools, Twitter analysis tools and industry reports. In fact, many times it is the first thought to do a certain industry and then use these online tools to conduct a competitive analysis.

2, persona analysis Persona analysis is the process of studying user needs. You do not buy and sell can not only serve a class of people, the user must be a variety of different, they will have different needs in your place. For example, based on gender, male and female users will have different needs for your products and services, and it is important to have different content to guide these two types of people. Each persona represents a type of demand, so what you have to do in this step is actually to categorize these needs and find out the topics that various types of users care about, as a reference basis for content planning.

3, content planning The content to be done first planning to not lose their way, it is like a map to guide you to do what kind of content. Content planning form of the project should contain at least three dimensions: personas, shopping stage and content form. Here's an example: Content planning is staged, and adjustments may need to be made during execution.

4, content production After the completion of the previous steps, the next turn to bury the head of the content production process. This process is often ongoing and takes the longest time. Usually text content is the most basic content, based on the text can evolve a variety of content forms, content production and content publishing is usually a certain time interval, inside a plan, content production should be much more than the content published ahead of time, so that we can control the rhythm of publishing in an organized manner.

5, content publishing and promotion ......

What is content marketing content marketing

Content marketing is any marketing that involves the creation and sharing of media and publishing content in This rmation can be presented in a variety of formats, including news, video, white papers, e-books, graphics, case studies, how-to guides, and other content. This rmation can be presented in a variety of formats, including news, video, white papers, e-books, graphics, case studies, how-to guides, question and answer articles, photos, etc.

Content marketing refers to the use of images, text, animation, and other mediums to communicate relevant content about a company in order to give customers confidence and promote sales. Mr. Wu thinks that the carriers they

rely on can be the company's logo (VI), albums, websites, advertisements, and even T-shirts, paper cups, handbags, etc. Depending on the carriers, the medium of delivery is different, but the core of the content must

be the same.

Content marketing (content marketing) is a marketing approach that does not require advertising or sales promotion to enable customers to obtain information, understand information, and promote information exchange. It provides the information that the target market needs through print, digital, audio, video or events, rather than relying on sales jargon.

Content marketing is one of the core ideas inside network marketing with attitude, first proposed by dot.com, network marketing with attitude includes four network marketing concepts: precision marketing, whole network marketing, content marketing, and attitude marketing.