The way of doing business

? The Book of Changes says, "One yin and one yang is the Tao". The way to do business is to explore the yin and yang of doing business. Ordinary people's understanding of business operation "whether there is a transaction or not" means buying and selling and exchanging barter. A commodity, a product, a technology or a service, whether you have it or not, has a surplus here and a shortage there. Therefore, businessmen who are good at capturing business opportunities will be keenly aware of the ups and downs of the supply and demand sides, and then exchange the required goods by buying their surplus and shortage and selling them, so as to meet and balance the market demand and earn due benefits.

? If we really want to trace back to the original idea of "whether there is a transaction or not", then there is another wonderful theory. "Nothing" and "Being" are two unique philosophical concepts in Taoism, and they are also aliases for "Yin" and "Yang". "Jiao" is one of the meanings of the Book of Changes, that is, Yin and Yang interact through mutual traffic convection. Yi-ology scholars believe that Yang has the virtue of "taking first, then taking", while Yin has the virtue of "taking first, then taking". "Take" and "Harmony" are opposite traffic. The concrete process is that Yang, as the root of all things in the universe, first radiates elements to Yin, and Yin obtains the necessary Yang elements from Yang and mates with its own Yin elements, thus gestating all things and then returning to Yang. This cycle will never stop.

What is "you" in Fan Li's "the way to deal with whether it is necessary"? It is tangible products, industries, commodities, objects, technology and capital. What is "nothing"? It is intangible word of mouth, brand, culture, creativity and thought. In the eyes of Taoist priests, tacit knowledge is more important than explicit knowledge; The potential market is more important than the obvious market; Intangible capital is more important than tangible capital; Emotional identification is more important than material function; Human capital is more important than material capital; External resource integration is more important than internal resource integration.

? Understand the "yin and yang" of doing business, and you will master the method of doing business.

Informal article

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