What are the ways of advertising placement in TV dramas?

There are several ways to advertise in TV series:

1, line expression

In other words, the product or brand name appears in the movie lines.

2. Close-up shot

This is the most common way of product placement, and the specific way is "prop application".

Step 3 work

Commodities or brands are no longer props in film and television dramas, but roles, which belong to deeply implanted advertising forms. The frequent appearance of brands or commodities in movies can introduce new associations to brands.

4. Scene supply

The release of "Lord of the Rings 3" has once again set off a new Zealand tourism boom in the hearts of fans around the world. They hope to visit the shooting scene in The Lord of the Rings and explore the true face of "Middle-earth". Now traveling to New Zealand has become one of the most popular choices for tourists all over the world. Product placement has become a new way to promote tourist destinations.

Extended data

Advertising skills

1, the "advertising placement" mode should match the brand positioning.

The brand of product placement should be integrated with programs, movies and TV series, which requires the careful organization and planning of the enterprise itself, keen sense of smell, superb planning ability and high sensitivity and concern for all kinds of new things and fashions in social life, so as to achieve the consistency between the brand and the program.

2. How to "turn the road into powder" is the key.

In TV series and movies, "advertising placement" is often "staged" and "news", but the uncontrollable and short-term nature of news events makes it less space and time to play its role. Therefore, it is more important to turn the "passers-by" customers attracted by "advertising implantation" into "sticky" fan consumers.

3. Ensure the meeting rate between products and consumers.

The label of "star with the same paragraph" will also greatly enhance the brand image, and this star effect will make it easier for consumers to accept brand products. However, in order to really expand the market share, it is not just as simple as a hit drama. With the popularity of the series, it is the key to ensure that the products can be seen and bought. Therefore, the price and offline layout of products should be reasonable.

Baidu Encyclopedia-Advertising Implantation