Knowledge of graphic design theory?

1. Harmony: In a narrow sense, harmonious graphic design is unity and contrast, and the two are not boring or chaotic. Broadly speaking, when judging the relationship between two or more elements or parts, the feelings and consciousness of each part are a whole coordinated relationship.

2. Contrast: also known as contrast, two elements with great qualitative or quantitative contrast are successfully arranged together, which makes people feel distinct and strong, has a sense of unity, makes the subject more distinct and works more active.

3. Symmetry: suppose a vertical line is set in the center of a graph, and the graph is divided into two equal parts, and the graphs of the left and right parts are completely equal. This is a symmetrical figure.

4. Balance: physically speaking, it refers to the weight relationship; In graphic design, it refers to the balance between distribution function and visual judgment according to the shape, size, weight, color and material of the image.

5. Proportion: refers to the quantitative relationship between parts or parts and the whole. Proportion is an important factor that constitutes the size of all units and the arrangement and combination of units in the design.

6. Center of gravity: The center of the picture is the center of vision. The change of the outline of the picture, the convergence and divergence of graphics, and the distribution of color or light and shade can all affect the visual center.

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7. Sense of rhythm: sense of rhythm, with a sense of time, refers to the sense of movement generated when the same element is repeated in the composition design.

8. Rhythm: Simple unit combination and repetition tend to be monotonous in plane composition, and regularly changing images or color groups are arranged in a number ratio and equal proportion, thus generating a sense of melody of music and becoming rhythm. flat

Graphic design elements