What is the difference between live broadcast and traditional e-commerce?

The difference between live broadcast and traditional e-commerce lies in whether the content form is intuitive, whether the user's desire to buy is accurately locked, and whether the identity of stars and online celebrities brings trust.

First, the content form is intuitive or not.

1, traditional e-commerce

The fast-paced lifestyle makes people don't want to spend too much time reading text advertisements. Long paragraphs like leaflets can make people impatient, unattractive and can't bring good advertising effect.

2, live broadcast with goods

The video content form of live selling goods itself is a more understandable and intuitive display form, which quickly evokes people's desire to watch, thus driving the purchase of goods.

Second, accurately lock the user's desire to buy or not.

1, traditional e-commerce

When consumers buy goods, they often face the problem of choosing which goods and which purchase channels in detail, which is a headache. Then the traditional e-commerce channels are all words and pictures, which can't arouse too many desires of consumers.

2, live broadcast with goods

Under the new mode of e-commerce live broadcast, consumers can directly see the goods, and the anchor of e-commerce live broadcast can display the goods and try out the goods, which can make people quickly and comprehensively understand all kinds of information of the goods and quickly judge whether the goods are suitable for them. And it can reduce the loss of freight caused by returning the wrong goods, and also allow consumers to enter the shopping display scene in an immersive way.

Third, the trust brought by the identity of stars and online celebrities.

1, traditional e-commerce

At most, the e-commerce channel transmits information about product characteristics through pictures and videos. Although some products do have advertising videos of celebrity endorsements, they are of little use to some "lazy thinking" customers, who don't even have the desire to watch them.

2. Live e-commerce

The live broadcast with goods can allow celebrities and online celebrities with their own fan traffic to join the anchor camp, which will quickly bring a lot of popularity to merchants, promote commodity sales and achieve precise marketing. When the broadcaster can show professionalism in a certain industry, it is easier to gain the trust of users. The usual psychology of consumers is that when industry experts say yes, then there must be nothing wrong with this thing.