What are the failure cases of "hunger marketing"?

At that time, consumers wanted to buy Marlboro cigarettes, and there were advertisements all over the street, and they went all over Shanghai, but none of them sold. As a result, businesses are also anxious, looking for relationships everywhere and trying to purchase goods. Later, Marlboro went crazy as soon as it went public.

1, marketing principles

Hunger marketing is to influence the selling price of the terminal by adjusting the quantity at both ends of supply and demand, so as to achieve the purpose of price increase. On the surface, the operation of hunger marketing is simple. Set surprise prices to attract potential consumers, and then limit supply, resulting in the illusion of hot sales in short supply, thus increasing the selling price and earning profits.

2, the ultimate goal

The ultimate function of hunger marketing is not only to raise the price, but also to generate high added value for the brand, thus establishing a high-value image for the brand.

Precautions:

On October 8, 200211kloc-0, in order to prevent minors from indulging in online games and safeguard their legitimate rights and interests, the Ministry of Culture and Tourism issued a notice to deploy comprehensive law enforcement agencies in various cultural markets to further strengthen law enforcement and supervision in the online game market. It is reported that the Ministry of Culture and Tourism requires local cultural market comprehensive law enforcement agencies to work with industry management departments.

Focus on the implementation of time limit, real-name registration and other management measures to prevent minors from indulging in online games, and increase the frequency and intensity of law enforcement inspections of online game enterprises within their jurisdiction; Strengthen network inspections and strictly investigate online games published online without authorization; Strengthen the law enforcement supervision of Internet service business premises, entertainment venues and other related cultural markets to prevent minors from entering the business premises in violation of regulations.