1. The reasons for the rise of new media and the decline of traditional media

With the rapid rise of electronic devices (mobile phones, tablets, kindle), paper books are gradually being replaced.

2. Communication angle:

The rise of mobile internet: the disadvantages of traditional media are low communication efficiency, slow communication speed and small communication scope; New media can solve the shortcomings of traditional media through the Internet.

3. The producer's point of view:

The entry threshold of new media is low, the number of authors who join the production of new media content is large, the production of content is more diversified and responsive, and it can better respond to the needs of market readers; However, the entry threshold of traditional media is higher, on the one hand, it needs to work in the designated office space, on the other hand, it has higher requirements for people (which makes many people afraid to enter).

4. Consumer perspective:

In the era of information explosion, there is a lot of information every day, and readers have limited time and can only read it piecemeal. The content of new media can be more detailed or refined, users can obtain information from various channels to meet their own needs, and they can pay more attention to the numbers of several content producers to read; The typesetting of traditional media paper content is relatively fixed, and users need to buy newspapers to read. But now users have a variety of reading needs and need to subscribe to a variety of newspapers to meet their reading needs.