Clothing accessories for fabrics

Clothing accessories: the improvement of demand grade brings industry growth

There are many small and medium-sized enterprises in domestic garment accessories industry, and the product grade is generally low, but the cost and localization advantages are obvious. The demand grade and acceptable price of garment accessories are gradually increasing. Domestic garment accessories enterprises can gradually improve their scale, R&D ability and marketing network by virtue of the cost advantage of mid-range products, and shorten the gap with international garment accessories enterprises. Demand for garment accessories: the grade and acceptable price are gradually increasing.

Clothing brands are gradually emerging, garment export enterprises are gradually changing to ODM/OBM business model, the sensitivity of clothing accessories demand grade is improved, the price sensitivity is reduced, and the demand for middle and high-grade clothing accessories is gradually released.

Domestic garment accessories enterprises: With the cost advantage, gradually shorten the gap with international garment accessories enterprises.

International garment accessories enterprises have absolute advantages in the field of high-end products, but their huge enterprise scale, global marketing network and high R&D investment required to maintain their technological advantages limit their ability to expand into the mid-range product market.

Evaluation of enterprise investment value: a virtuous circle of scale, R&D and marketing.

With the virtuous circle of scale, R&D and marketing, domestic garment accessories enterprises are expected to become the best in this process.