Three advantages of whole network marketing

Compared with traditional marketing, the whole network marketing has three unique advantages: the first is three-dimensional marketing, the second is full-time marketing, and the third is active marketing. The whole network marketing is a trinity marketing model of traditional ground stores, websites and mobile Internet. Referred to as O2O marketing-the first O is online and the second O is offline. Simply put, it is a marketing model that combines online and offline. Network-wide marketing has opened up the backstage of all websites, and also integrated various PC Internet, mobile Internet marketing methods and new media marketing tools into it, forming a huge network marketing system, which is an innovation and breakthrough of the entire media industry and an essential weapon for marketing in this era. Its powerful network coverage function and convenient marketing operation mode are quietly triggering a new marketing revolution. What are the three advantages of whole network marketing? The advantages of whole network marketing are obvious. Precision marketing can be realized to reduce the cost of publicity, enhance the stickiness with customers, help brand promotion, improve popularity, occupy more market resources, create brand-new customer groups, strengthen the stickiness of customer consumption, and break through the operational obstacles in the value chain. In fact, all enterprises are now doing network-wide competition. Network marketing has become a new field for marketers to study. How to effectively integrate the ground, PC Internet and mobile phone clients has become a brand-new marketing topic. The integrated marketing of the whole network mainly includes: web search, picture search, video sharing, B2B platform, B2C platform (owned and third party), portal media, classified information platform, vertical industry forum, blog promotion and well-known encyclopedia. We will find that the Internet affects more than just a few industries. Wang Shi, the boss of Vanke, said that entrepreneurs who don't do the Internet in the future will no longer exist. In my opinion, maybe in the next three to five years, all industries will be inseparable from the Internet, and the Internet will become an infrastructure like water and electricity today. What are the benefits of whole network marketing? Compared with traditional marketing, whole network marketing has three main advantages: 1. Three-dimensional marketing is to realize the trinity of ground store, online store and mobile phone store, and realize linkage sales through online and offline interactive transformation. Create convenience and more choices for customers, and also increase sales for businesses. 2. Full-time marketing Ground marketing is limited by time or place. Ordinary stores rarely open 24 hours, but the whole network marketing can open 24 hours. For example, today, someone wants to buy a piece of jade for his girlfriend. He may have seen the product online before, but now he can place an order online without leaving home. People can even think of something in the middle of the night, fearing that they will forget it when they are busy the next day, so they take out their mobile phones and place orders now, which is full-time marketing. 3. Active Marketing When we have customer data in our hands, we can actively push and spread the company's values, brand image and promotional information, and turn the original waiting for customers to come to the door into actively looking for quality customers and finally closing the deal. Does the whole network marketing need four steps? The whole network marketing has four steps. The first step is positioning, the second step is drainage, the third step is transformation, and the fourth step is operation. Like traditional marketing methods, positioning is the foundation. Perhaps many people will think that the whole network marketing may only be helpful to some industries, such as some service industries, which may not be useful to their own industries. I have a friend who makes jade. Jade is mainly sold on the ground. He thinks that the internet may not be helpful to his industry, because jade belongs to handicrafts and is basically not sold online. Jewelry stores that sell well online are often diamonds, such as Diamond Bird, Wine Diamond and Daphne. The online sales of these three companies all exceed 100 million. Why do they sell well? Because there are standards for diamonds, there are four main C standards for diamonds, the first is cut, the second is clarity, the third is color, and the fourth is weight. When you buy it, you can compare it with the corresponding standards, and jadeite is often difficult to compare. The whole network sales is a combination model, which does not mean that all goods are suitable for direct online sales. For example, the insurance industry opened online sales insurance many years ago, but in fact, there are very few direct purchases of insurance through the Internet. The reason is that insurance is a very special commodity and a very humanized product. Customers not only want to buy an insurance policy, but also want to buy a financial plan. Therefore, insurance salesmen are more than salesmen, but financial consultants. Therefore, the whole network marketing is a combination model, and the role of online stores is not necessarily direct transactions, but also brand promotion is attractive. The clothing store mentioned above should find ways to drain the popularity of online stores offline, publicize online, and hold some activities in physical stores to turn fans into real customers. This article is excerpted from Yang Xianghua's book "Marketing is so simple: 24 effective marketing strategy lessons". If there is any infringement, please contact to delete it.