Characteristics of dividend period in traditional e-commerce era

In many ways, it can be said that the traffic is decreasing, it can also be said that the traffic is scattered, and it can also be said that the traffic cost is too high and the competition is too great.

At present, domestic e-commerce platforms, such as Taobao, Tmall, JD.COM, Pinduoduo, etc., have few Taobao merchants and products in the early days, and basically they can make money by uploading goods. Let's take a look now. People around us are doing e-commerce. There are more sellers and more products. The traffic has increased compared with before, but in fact the traffic of each product has decreased. One is the competition before the platform, the other is the increase of goods, and the other is the increase of costs. In the early dividend period of e-commerce, the traffic cost is low, the traffic is relatively concentrated (there are few platforms), there are few commodities and the competition is low. Now it is traffic dispersion, not to mention the dispersion between platforms, which is Taobao. Now traffic fragmentation and channel diversification may be what we call traffic dispersion; In the early days, there was only Ali JD.COM, and now there is Pinduoduo, with scattered traffic. The traffic in front of the platform is also affected by the account number. After all, the growth of online shoppers is not as fast as the platform; The early Taobao paid traffic cost was low, and now the traffic has doubled. There was no paid traffic in Pinduoduo in the early days, but now it is also paid to make money, and the platform traffic fee has increased; Everyone who did Taobao in the early days knows that as long as the products can be handed down, they can be sold to make money, including Pinduoduo Red Interest. Now there are more sellers, more goods and more market competition.

So there are many reasons why e-commerce is becoming more and more difficult to do now, not only because of scattered traffic, reduced traffic, high traffic cost and increasing competition, but also because of other reasons, such as the improvement of platform threshold. Everyone knows that there is a good market and products for e-commerce now. If you have no capital, no superior product supply chain and no resources, you are also very rare.