What are the good media promotion channels?

Today's enterprise promotion, the most enthusiastic is this short and fast method. How to find the target website fastest and most accurately is the reason why the usage rate of search engines is getting higher and higher. At present, search engine promotion should be divided into two types, one is SEM (search engine bidding advertisement) and the other is SEO (search engine optimization).

Second, Tencent social promotion advertising.

Speaking of Tencent's socialization, it is easy to think of QQ and WeChat. These two platforms are used by many people for a long time every day, and more than 800 million users use them every day. In these platforms, you can establish certain contact with these users, and through these platforms, you can know their geographic location, consumption, user tags and other big data collection. If you promote advertisements, you can also put corresponding advertisements for the corresponding users according to these labels.

Third, Sina Weibo.

Sina Weibo Fantong has hundreds of millions of high-quality user resources. In addition to age and gender, you can also combine the corresponding labels. With this advanced data function, people and target users can be located more accurately.

Fourth, video websites.

At present, the main video websites are Tencent Video, Iqiyi, Youku, and Bi Li, which are very suitable for activities with high unit price for consumers or brand promotion activities.

Fifth, short video platform.

At present, the mainstream short video platforms mainly include Tik Tok and Fast Car. Its advantages are short video time and easy to watch. At present, short videos occupy more and more people's daily time, and the frequency of watching short videos is increasing.

Six, outdoor channel

1, Focus: Focus Media, bus online

Note: Focus Media is highly exposed, so burning money is necessary.

2. Subway: brand train, brand name direct number, various exhibition spaces.

Note: Strong exposure. In some places, there are LCD screens in the subway, and the display effect is excellent.

3. Public transportation: bus body advertisements and bus stop signs.

Seven, word-of-mouth channels

Celebrity channel: celebrity endorsement

Celebrity: a successful person or professional in the mass and vertical fields.

Opinion leaders: Internet celebrities, grassroots bloggers and writers.

Media channels: independent journalists: well-known journalists from major media.