E-Tron new micro business: entity micro business common model

There are many reasons for the emergence of entity micro-merchants, such as the disappearance of online dividends, the downturn of offline entities, and the micro-merchants industry is facing a comprehensive upgrading, etc. In the *** same role of these reasons, entity micro-merchants were born, and have become the best choice for many online and offline enterprises.

Entity micro-merchants is a new business model, but also a very popular mode at the moment. However, the same business model, applied in different enterprises, the specific application form will be different. This needs to be decided according to the enterprise's own strength and actual situation. Therefore, the entity micro business is also divided into different modes according to the different focus of the enterprise application. Entity micro business mode: B2C mode, C2B mode, development agent mode, recommended distribution mode, O20 mode.

B2C mode (business-to-consumer)

B2C mode is the most basic mode in the entity micro business mode.

B2C micro business model requires that the enterprise must be WeChat certified service number, and then you can open a store in the pocket, listen to the pass, Jingdong micro store and other platforms. This model is actually still a "fan economy", micro-merchants want to B2C and consumers to achieve transactions, the need to form a certain emotional foundation and trust between the business and consumers, so that it is possible to realize.

In the early days of micro-business, the C2C model of micro-business based on the emergence of the circle of friends dividend was criticized, and it is precisely because of the proliferation of this model, which led to the early entry into the micro-business practitioners are mostly eliminated. In contrast, the B2C model is more likely to gain the trust of consumers, who will feel that their rights and interests are guaranteed. There are two main reasons for this:

(1) The B2C model is based on the WeChat third-party sales platform, and the entire process of purchasing a product on the platform is supervised by the platform.

(2) Before the enterprise enters the platform, the platform carries out qualification audits on the enterprise, and the products sold and services provided by the enterprise are thus basically guaranteed.

At the same time, microbusiness enterprises utilize the WeChat public platform, microbusiness enterprises are more likely to let customer resources precipitate in the internal rather than outflow, and microbusiness enterprises can make full use of the decentralized traffic on other social media platforms in addition to obtaining traffic through the third-party sales platform. All of these reasons make the B2C model quite popular with microbusiness enterprises.

C2B model (Consumer One Business)

The C2B model is the first consumer demand, and then the enterprise will produce, which is the opposite of the traditional business model, but is a future trend.

Most of the products sold on traditional e-commerce vertical B2C platforms are standardized products, and in today's competitive market environment, standardized products mean that the market is highly homogeneous, with very low margins, which also means that companies will be involved in a "price war" regardless of whether they are willing to do so or not.

Compared to the popular standard products, those that are not standardized, highlight the individuality or creative products, or higher degree of professionalism is more popular with consumers, such as jewelry products.

In an increasingly competitive marketplace, where the consumer's position is rising, the C2B model is a business model that changes the relationship between the traditional enterprise and the consumer, and really puts the consumer's needs at the center of the business model.

While micro-business relies on the rise of sales in the circle of friends, this is just enjoying the dividends of the circle of friends, and is not a sustainable business model. In terms of products, traditional micro-merchants have been criticized: poor quality, fake products, and serious homogenization are all places where consumers feel dissatisfied.

For micro-merchants, many times they are not willing to sell such products that make consumers feel dissatisfied, but the industry is highly competitive, and the price war makes them have to make such a choice, otherwise they can only be eliminated from the game. Traditional retailers, because of the limitations of the model factors, it is also difficult to go far in the C2B model.

Microbusiness enterprises can more easily obtain first-hand consumer information through word-of-mouth communication and precise marketing on social media platforms such as WeChat and Weibo. Thereafter, consumers can submit their order requirements through the WeChat platform, and enterprises can then produce personalized products according to consumer demand. This will not only improve consumer stickiness and loyalty to the brand, but also greatly improve the revenue of micro business enterprises. The reason is that compared to the cost-effective micro-business products in the past, consumers are more willing to spend more money to buy products that meet their personalized needs.

In the future business model, the position of consumers is more and more important, and everything in the enterprise will be centered on the needs of consumers, so the C2B model will occupy an important position in the future micro-merchants model.

Dotcom Xiamen Service Center - Echocom, the expert of social e-commerce solutions, Xiamen Dotcom

Article reference:/ Echocom official website