What are the necessity and advantages of the upstream offline travel agency (traditional travel agency) to build its own platform?

Better service, more convenient and efficient customer acquisition. The development of online travel platform can provide users with one-stop comprehensive services such as customization of travel plans, display of tourism products, purchase of tourism projects, purchase of scenic spots tickets, purchase of featured products, local transportation and food reservation services. It can enhance users' trust and service experience, and make tourism enterprises acquire customers more conveniently and efficiently.