What is the content of brand culture? Seek an answer

A brand is like a flag flying high. Brand culture represents a value, a taste, a style, a fashion and a way of life. Its unique charm lies in that it not only provides certain utility for customers, but also helps them find spiritual belonging, let go of their dreams of life and realize their pursuit.

The cultural accumulation gradually formed by the brand in its operation represents the interest cognition and emotional closeness between enterprises and consumers, and is the sum of brand, traditional culture and corporate personality image. Different from the internal cohesion of corporate culture, brand culture highlights the advantages of external publicity and integration of enterprises, effectively transmits corporate brand concepts to consumers, and then occupies consumers' minds. Brand culture is the essence of the enterprise condensed on the brand.