What are the advantages of the direct selling model of the new forces of building cars?

At present, in the new energy automobile industry, in addition to the traditional car-making enterprises, there are new car-making forces such as Weilai Automobile, Weimar Automobile and Li. Different from the traditional car-making enterprises, the sales model adopted by the new car-making forces is not the 4s shop model, but the direct sales model. So what are the advantages of the direct sales model of the new forces of making cars?

The so-called direct operation mode of the new forces of building cars is actually the combination of online and offline, and the separation of sales and services. Because the new car-making army itself has been established for a short time, there is no 4s shop sales system like traditional car companies. Coupled with the continuous development of the network in recent years, the new forces of making cars pay more attention to online sales and offline experience. Take Weilai Automobile as an example. Consumers can buy vehicles online or go to offline experience stores to learn about them. Therefore, Weilai Automobile has established a sales system combining experience center, service center and delivery center.

Compared with the 4s shop sales system of traditional car companies, the direct sales model of new car-making forces can reduce costs to some extent. Because selling cars online can reduce the number of offline stores, it has certain advantages for new forces with financial difficulties. Moreover, many new car-making forces are promoted online, and this audience is wider than the specific 4s shop.

However, although the direct selling model of the new force of car-making has obvious advantages, it also has some shortcomings. Because the car itself is a commodity, consumers want to be able to test drive. However, due to the small number of stores opened by the new car-making forces, it is difficult for consumers to have an intuitive experience, so the understanding of this car is not deep enough.

Summary: It can be seen that the biggest advantage of the direct sales model of the new car-making force is that it can reduce costs and expand audiences through online publicity. However, due to the lack of stores, consumers cannot have an intuitive experience of vehicles, which is also one of the shortcomings.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.