E-commerce small program operation how to do?

Small program mall operation Si method can be divided into five elements!

1. Promotion and diversion

Small program is not like the platform e-commerce rely on user search to get traffic, small program mall traffic scenario is human-centered, everyone is the traffic entrance, so we have to consider how to activate the user to share in the process of promotion, to do the promotion through the sharing, and to do the sales with the dissemination.

2. Activity planning

Small program mall in the promotion of attracting traffic before a key job is the activity planning, we can do for different user groups to do different activities program, such as new customers do newcomers exclusive activities, so that the user experience.

3. Activation of cash

With the stimulation of the activities, the small program of the three-dimensional space "online, offline, community" and eight entrances "my small program, the nearby small program, offline two-dimensional code diversion, the public number, etc." to promote the activation of the user conversion.

4. Sharing and dissemination

The above small program traffic scenario is a person-centered, a key part of our small program operation is the user's sharing and dissemination.

How to make users share and spread?

We can stimulate users to open groups and share to open the social relationship chain through group activities.

May also be through the way to become a distribution user, so that more users with a fragment of time to help us share together to attract traffic.

5. Repurchase retention

The traffic is also there, the sales also increased! The last thing we need to consider is user retention and repurchase.

What are the ways to make users retain and repurchase?

One is to design a membership path for users through points, users can get points through consumption, through points to enhance the level of membership and thus activities more benefits and privileges.

The second is through targeted activities, for different users to do the corresponding marketing activities to stimulate the user's second repurchase.

Three is to enhance the cost-effective and reputation, this is also the most critical, as long as the customer needs can be met, so that the user to get the benefits and benefits, not only to retain the user and can also bring more new customers.