Traditional Culture Encyclopedia - Traditional culture - Why Break Out of the Box?

Why Break Out of the Box?

Anyone who has creative achievements is a master of overcoming conventional thinking, they are not haunted by the past thinking, they can break through the constraints of conventional thinking, and achieve fruitful innovation. Usually there are a lot of people in thinking about the same kind of problem, unknowingly slipped into the inertia track, rotating around the conventional thinking, it is difficult to break free from it. It is like an invisible shackle, seriously binding the normal operation of innovative thinking. Therefore, in innovative thinking, we must break through the framework of stereotyped thinking, break through the conventional thinking ideas, patterns, do not be bound by the conventional thinking of our minds and hands and feet. In the process of human innovation, creation, a successful creator always want others did not think, do what others have not done, often able to break through people's conventional thinking, make others can not do. A person, stepping in the footsteps of others, can never find new ideas, to create, we can not stick to the rules, stepping on the footprints of others to go.

Rand, the inventor of the Polaroid camera, is a typical example of out-of-the-box thinking. He usually likes to take pictures of his daughter, but she wants to see the pictures right away. He couldn't fulfill his daughter's request, so he told her, "The picture must be finished, rolled back to the negative, then taken out of the camera and sent to the darkroom to be developed with special drugs. And, when the negative is finished, it has to be irradiated with a strong light so that it is reflected on top of other photo paper, and at the same time, it has to be processed with medicines again before a photo is considered complete." He explained to his daughter at the same time, his mind is constantly thinking: "Is there not a good way to see the photo immediately? Isn't there a 'simultaneous development' camera?" So he asked for advice from people with a little experience in photography, they listened to his idea, they all thought it was an unrealistic idea, and said in one voice that it was impossible to make such a camera. They all said in unison that it would be impossible to build such a camera, and gave many reasons why it would be impossible. But Rand was not deterred by this, and his daughter's request became an opportunity for him to invent. Finally, after continuous research and experimentation, he was able to accomplish it against all odds. The camera worked exactly as his daughter had hoped, and thus Rand Enterprises was born.

If Rand had followed the ideas of others, he would never have invented a camera that developed images at the same time. It was precisely because he broke with the conventional thinking of others and opened up his own new path that he embarked on the road to innovation.

There is a toothpaste factory, it is in the first 10 years of the benefit is very good, but to the 11th year, the enterprise performance began to decline, and then 1 year is not as good as 1 year. The manager of the company saw in the eyes of the urgent in the heart, and then held an emergency meeting to discuss the countermeasures. In order to encourage everyone to come up with ideas to everyone promised that who can come up with solutions to improve the efficiency of the enterprise, the award of 100,000 yuan. A young manager listened to the president handed a note. After reading it, the president immediately signed a check for $100,000 to him. It turned out that what the young manager had written on the note was to expand the heart diameter of the toothpaste by 1 millimeter. Although it was only a small 1 millimeter, consumers squeezed out the same length of toothpaste every day, and the opening was enlarged by 1 millimeter, each consumer used 1 millimeter more wide toothpaste, which would result in a significant increase in daily consumption. The company immediately changed the packaging. A few years later, the company's performance was much higher.

In our daily life, if we want to be innovative, we have to break the routine, and cannot follow the old path before. It was in the winter of 1996, I went to participate in a product promotion exhibition, when the exhibition of enterprises is very much, the entire venue crowded, crowded, my company is the production of kitchen utensils, but at that time our business is a new unknown small enterprises, so in the whole process of exhibition and marketing very few people ask for, very disappointing, which can be anxious about the boss of our business. When we are anxious, suddenly the boss thought of a wonderful way. In the promotion will start the next day, the venue appeared in the center of a piece of every visitor will see an eye-catching signboard, written in a line of large letters: "All to our company shopping customers, you can get a beautiful souvenir a." Soon, our counter was packed to the rafters with shoppers clamoring for a chance to be the first to shop, and it continued until the end of the session. Needless to say, it was this whim that turned our passivity into victory.

A person who wants to be successful, we must continue to invent, break the conventional thinking, jump out of the traditional mode in order to be one step ahead of others.