Tourist guide service in the tourism hospitality service system in the mark, role, embodied in where

The quality of tour guide service work directly affects the tourist consumption behavior, the relationship between the survival and development of the travel agency and the image and reputation of the tourist destination.

The role of the bond: the performance of the top and bottom of the communication between internal and external, coordination of left and right

The role of the sign: (1) the sign of the quality of tourism services; (2) the image of the travel agency signs; (3) the sign of the reputation of the tourism industry.

Travel agencies in the modern tourism reception industry in the three elements of the core position, and tour guides are travel agencies in the first line of reception work in the key figures.

In the same reception conditions, from the same source of travelers, visit the same attractions, due to different tour guide services may appear very different reception effect.

(a) tour guide service in the center of the tourism reception service system

1, tour guide service is in the center of the tourism service system, is the axis of the operation of tourism services and focus.

2, travel agencies, hotels and tourist transportation is the modern tourism hospitality industry of the three pillars, travel agencies in the core area.

3, people often tour guide service to "the soul of the tourism industry", "the pillar of the travel agency", "travel excursion activities of the director" and so on.