Traditional Culture Encyclopedia - Traditional culture - What is the new media operation,what generally have to do?
What is the new media operation,what generally have to do?
New media operation is a position without limitations, is the emergence of new technology under the auspices of the media form, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, etc., there are many definitions, but when it comes to the new media operation, usually that is to say micro-channels, microblogging, a variety of live broadcasting platforms and so on.
What is new media operation
How to understand new media operation? Very simple new media operation is the use of WeChat, Weibo, APP and other new media platforms for brand promotion, product marketing way, through the planning of branded, high-quality with the nature of the spread of the advertisement, so as to enhance the visibility of the new media, improve the degree of user participation. New media operation contains many kinds, such as: content operation, channel operation, user operation and activity operation.
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