What is a clothing store?

Clothing store business and traditional selling clothing store business is different, clothing store is Shandong ITM industry model (platform system) under the traditional selling clothing clothing store transformation and upgrading of the new consumer change products. ITM mode of circulation service brand SOFIA (Sofia) that is rightfully become the representative of the advocacy of the clothing store. The operation of the traditional clothing store is no longer introduced, focusing on the clothing store.

First of all, the clothing store needs strong professional skills to wear clothes with, therefore, all the staff in the clothing store is not equipped with sales staff, are Department of clothing division. The so-called clothing division shall have a certain artistic aesthetic foundation of art color professional, clothing design professional graduates, and through the ITM model of the "clothing image control qualification certificate" examination to obtain the appropriate level of certification to be licensed (every year, but also the annual review), and only to obtain the level of certification in order to charge according to their own corresponding level of standards of the services provided to the customer's fee.

Secondly, the clothing store to avoid a single consumer aesthetic, to protect the SOFIA SOFIA brand clothing sense of seniority, the store spot are no longer a single piece of sales, but a whole set of sales.

Again, the staff of the Clothes Shop can come to the door for members (note: must be a member) to carry out the management of the closet - space organization and clothing and apparel control (including the cycle of wear) two parts.

Finally, the profit model of the clothing store must rely on the ITM industry model (platform system), and the business model is completely different from the traditional clothing store sales - such as clothing monthly, quarterly, bi-quarterly, and annual signing; such as signing up for the customer's trust consumption, that is, the cost of clothing can be granted credit for free clothing, etc.; but also such as clothing store The annual membership fee system is similar to COSTCO, and the business model is a closed-loop system, similar to the Apple IOS system in the cell phone industry. In the fast-paced state of life, the middle and high yielding young groups attach higher importance to image and socialization, and choose the higher degree of professionalism of the clothing store than to choose the general consumption rate of the traditional clothing store, and the demand for the clothing division to visit the demand for service is also exuberant.