Design of tea distribution channel

First, the offline distribution channel design

1. physical store: select some commercial buildings or commercial pedestrian streets, rent some storefronts in the business circle, and set up your own brand stores, so as to attract more customers and improve brand awareness by taking advantage of the better business geographical location.

2. Supermarkets and department stores: Supermarkets and department stores are the main channels of traditional tea industry. Tea merchants can quickly win market share by competing for sales areas and providing corresponding high-quality tea.

3. Specialized market: select the specialized tea market, selectively introduce some modern information functions through the outstanding characteristics of the brand itself, provide modern information services, and attract more target customers.

4. Network platform: Promote tea brands through the network platform, establish your own network brand image, attract more target customers, and improve the popularity and attractiveness of online stores through advertising, creating professional content and drainage skills.

Second, the design of online distribution channels

1. Tea e-commerce platform: In the current hot market and competitive environment of e-commerce platform, the tea business is also perfectly integrated with the e-commerce world. E-commerce platform, like offline self-operated stores, as one of the main forms of tea distribution channels, can improve the sales rate of tea.

2. Social media platforms such as WeChat and Weibo: WeChat official account and Weibo are the mainstream social media platforms at present, which are suitable for the promotion and marketing of tea differentiation and provide new ideas and ways for brand management. Establish your own social channels, establish more information services and interactive forms for customers, and create a humanized brand image.

3. Brand official website: Establish your own brand official website, attract more potential customers, provide high-quality information and services, enrich your customer base, establish your own online reputation and expand brand influence.