How to make the transformation of the hotel

The central government's eight regulations restricting public spending by the government and state-owned enterprises have already impacted the revenue structure of hotels, according to data provided by several major international hotel groups, food and beverage consumption has slumped by about 30% in the past few months. At first, in the revenue structure of five-star hotels, catering revenue and room revenue is comparable, sometimes even more than room revenue, occupying half of the total hotel revenue. How should the hotel industry eliminate the adverse effects? And expand new sources of income? Hotels around the world and experts have prescribed their own prescription.

Chinese Tourism Research Institute that the hotel room products to reduce the price is the inevitable choice, he pointed out that in the past the hotel's pricing is based on full-cost pricing, now the situation is not good, it is necessary to variable costs above the amount of concessions in order to increase customer flow, improve room occupancy. Should be appropriate to develop some products for mass tourism, such as hotel dining, fitness and laundry, can be enjoyed with local residents ****, to develop takeaway, or provide non-residential guests of the fitness card, laundry services, etc., so that the hotel facilities as much as possible to use up, to increase their income.

At the same time, the closure of some of the high energy consumption, low demand for products, such as swimming pools or cafes, especially in the Midwest, the demand for cafes is very little, so the hotel to adjust the product mix.

Already some hotels have begun to actively change their thinking to develop new sources of customers. Shangri-La Hotel Yangzhou revealed that since the beginning of the year, the hotel has designed a variety of free-travel product portfolio, including accommodation and catering, and even SPA and other services, to attract local Yangzhou, or residents of neighboring cities to come to the hotel for a weekend or vacation at a very favorable price.

He Jianmin, a professor and blogger who heads the tourism management department at Shanghai University of Finance and Economics, argues that lack of visibility is tantamount to non-existence. Some hotels fail because they are not well known enough. Hotels need to do excellent information management. For example, Marriott will send the booking customer "the weather forecast for the next ten days, tourist activities near the hotel, the hotel is located in the city's 30 most attractive tourist attractions," and so on, so that customers want to stay a few more days.