Traditional Culture Encyclopedia - Traditional culture - What influence and enlightenment does China's advertising history have on the development of our contemporary advertising?

What influence and enlightenment does China's advertising history have on the development of our contemporary advertising?

In history, the guise of restaurants and the signboard of pawn shops can be regarded as the embryonic form of advertisements, but traditionally Chinese people believe that "the fragrance of wine is not afraid of the depth of alleys" and pay insufficient attention to advertisements. The glorious period of China's advertising history was probably in Shanghai after World War I, which developed with the growth of the national bourgeoisie. However, in nearly half of the world after 1949, strictly speaking, there are no advertisements in China, because the planned economy does not need advertisements. After the reform and opening up, advertising in China began to revive. They were deformed and prosperous in the middle and late 1990s, and now they are in the stage of rational development. The emergence and development of modern advertising in China is only about 30 years, and there is no world-class advertising master yet, which is still in the primary stage. Personally, I think the development potential is still relatively deep.