Why did Angkor Vesela, which is expensive and not a rear independent suspension, sell more than 10,000 yuan for three consecutive months?

At present, there are not many choices to buy a car with both home and sports on the market. Among them, Mazda Angola and Honda Civic should be the two most admired by the younger generation. However, Civic has always been a leader in this market segment with its excellent power, high value and enough home use space.

However, Mazda obviously doesn't want to show weakness. Angkeira, which went public at the end of last year, was questioned at the beginning of its listing. However, relying on the strength of hardcore products, we finally proved that the impact on Civic sales has been formed with sales exceeding 10,000 for three consecutive months.

Hold up half the sky or drive overall sales?

In 20 19, Mazda's overall sales performance was not satisfactory. The annual cumulative sales volume was only 227,700 vehicles, down 16.34% year-on-year, and the target of 270,000 vehicles was not achieved. And in the completed sales, Angkor Wisella accounted for nearly half. Although the importance of Angkor Serra to Mazda is self-evident, there are still people in the industry who think that "favoritism" is not a good thing for Mazda.

But everything has two sides, and serious partiality is naturally not a good thing, but a car can hold up half the sky of a brand and at least prove that its products are outstanding. Looking back at BMW in those days, it seems that the domestic market also conquered the world by a 3-series car; The Great Wall, which completely abandoned the car, also completed the oath of the domestic SUV boss with Haval as a "partial subject". It can be seen that "partiality" is not terrible. As long as there is outstanding product strength, it can also drive the whole brand to develop upwards.

From the obscurity at the beginning of listing to the monthly sales exceeding 10,000, why can Angkewei Serra complete the double counterattack of word of mouth and sales? There may be only one reason-conforming to market rules.

In today's automobile market, the sales volume is almost equal to the face value. Of course, there are also factors such as cost performance and quality, but whether it can leave a first impression is the most critical.

The brand-new Angkor Sela was named "Next Generation Mazda 3". It can be seen from this that Mazda may return to the simple and direct naming method of "Ma 3" and "Ma 6", which makes people more memorable. From the appearance point of view, based on Mazda's "Soul Motion 2.0" design concept, a large number of complex lines were abandoned and replaced by smooth body surface modeling. Under the unique baking paint technology, the dynamic beauty of the body can only be presented through the change of light and shadow. The large-size shield-shaped air intake grille is designed with a black mesh, decorated with chrome trim strips, and connected with integrated LED light sources on both sides to create a sporty texture.

The interior space created under the theory of geometric center still emphasizes the importance of pleasant driving experience and heavy and advanced impression under the condition of "integration of man and horse" The central control design is completely centered on the driver. For this reason, the air conditioning outlets on both sides of the steering wheel, the three driving dashboards, the central control screen, and even the balance angle between the door armrest and the center console are all close to the driver on the premise of paying attention to central symmetry. Even the air-conditioning outlet that runs through the co-pilot skillfully uses the human body's visual perception of light and shadow to split the interior space in two. In particular, the central control screen placed in a large area of leather partition depression is not equipped with a touch screen, although it is not conducive to touch operation. But in the era when the vertical central control panel is full, a cooler solution is given, which is also the vertical central control panel. You will think that the new Angkor Serra will be much more advanced.

In this era of "face value is justice, good-looking is sales", Mazda New Angkeira undoubtedly jumped out of the design concept of traditional family cars, and greatly improved the texture of the whole car with reasonable design choices without increasing costs. From car paint to internal stitching, Mazda is known as the "scientific man" and can be seen everywhere.

However, the high sales volume of the new Angkor Vesela has enhanced Mazda's brand power to some extent. Mazda, with outstanding texture and driving sense, seems to be gradually realizing a new concept of "home luxury". The brand impression of low price and good goods may be the direction of Mazda's next efforts, and it is also the market position that Angkor Serra has successfully gained in stages.

Actually, there is no need for independent suspension.

How about independent suspension? Of course.

Independent suspension must have? Not necessarily.

In fact, from before listing to the beginning of listing, including the author, it is somewhat incomprehensible for Mazda to replace Angkor Wesera's independent suspension with a torsion beam. Even for the sake of space, you can't lose the "soul" of a sports car. This should be the common aspiration of most "horse fans". But in fact, Angkeira's "soul" is still there. Mazda's torsion beam is not an ordinary torsion beam. For sports cars, the space in the back row is more "care" than "just need". Therefore, the new Angkor Willa Lala has a long wheelbase, and after releasing a certain space with the torsion beam, the ride experience in the back row is "home" enough.

On the other hand, modern Fista, another athlete on the market at present, will not make the 2700mm long wheelbase look stretched if it adopts non-independent suspension; Ford New Focus also adopted a non-independent suspension, which made the wheelbase of 27.0mm a qualitative leap of "living in a big house" compared with the previous rear space.

So for consumers, independent suspension is good, but if you don't go beyond the slightest difference in driving experience, then the rear space provided by non-independent suspension can make you feel comfortable in more cases.

Of course, it doesn't mean that Angkor Vesela, which is currently selling well, has no hidden dangers.

The version of 1.5L has a completely different dynamic feeling compared with the version of 2.0L, which makes the section that should be the main sales force bear a large part, and the price of 2.0L also reaches about 1.50 million, which is enough to buy high-end SUV models with independent power. Although cars and SUVs may not be able to compete on the same plane, the eternal measure of price always exists.

Then Mazda, which hardly participates in the "price war", needs to do something to at least give consumers some seemingly affordable "feedback" if it wants to list 2.0L Angkeira as the main sales force.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.