How to reveal the essential law of things according to the basic process of thinking

The basic method of forming thinking mode: reflection and reasoning.

The essence of reflection lies in accepting the criticism of foreign things and thinking deeply about its own development process.

"Critical acceptance" is mainly manifested in the attitude and process of accepting foreign things. For example, before absorbing some formed ideas, we should consider the following questions: Is it harmful? What are the disadvantages? Why are there these disadvantages? How to correct or improve? This is one of the basic processes of reflection (such as the induction of "scientific thinking and artistic expression") and a process of critical acceptance.

The "deep thinking" here is mainly manifested in the reflection, summary and refinement of the achievement process. Its core is the study of problem-solving methods. For example, after solving a math problem, we need to consider these questions in an orderly way: what is the method of solving the problem? How did this method come about? What factors contributed to the formation of this method? In other words, what is the way to get this method? The same is true of thinking about "inspiration". Inspiration seems to be formed in an instant, but this moment still has to go through a process of thinking, which belongs to the process of quantitative change to qualitative change. Here, quantitative change is a kind of accumulation, and qualitative change is a leap. So what is the process of "accumulation"? How is "jumping" realized? This requires in-depth thinking about the generation of inspiration: how did this inspiration come from? What are the factors that generate this inspiration? In a word, the core of "deep thinking" is to dig out the essence and basic laws of the development and change of things. Only by grasping the essence can we draw inferences from one another.

Reasoning is mainly manifested in two aspects: one is to infer the development prospect of things according to the nature and basic laws of their development and change; Secondly, starting from the essential relationship between different things, through the development and change law of one thing, the development and change law of other things is deduced, which also belongs to the process of "drawing inferences from other things".

The basis of reasoning is practice, because practice is one of the criteria for testing truth. The key to the application of "practice" by reasoning is not the practice itself, but the reprocessing of "practice", that is, "reflection". Therefore, the premise of reasoning is still reflection, and its significance lies in deducing and predicting the development of things in the future time and space through rational thinking, so as to avoid going wrong and detouring. Obviously, reasoning is one of the important methods to reduce the cost and risk of practice.

Reflection and reasoning, as the basic means to understand the nature and development law of things, will also have certain basis, otherwise we will not know how to reflect and reason. The discussion on reflection and reasoning methods will be closely related to the "three-dimensional" thinking space, the "two-dimensional" thinking mode and the "triangle" mode of association ... because this connection is inherent and inevitable.

The basic process of the formation of thinking mode: unconscious-conscious-unconscious (subconscious)

As a way of thinking, its formation is bound to go through such a basic process:

1, unconscious stage. When an inspiration comes out occasionally in the human brain, it is unconscious, because the human brain is unconscious of its arrival, let alone how it came from, although its appearance in the human brain has also experienced a primitive accumulation process (such as the accumulation of the human brain's perception of external things), which belongs to the unconscious stage of inspiration generation and thinking mode formation.

2. Consciousness stage. When the human brain accumulates and understands external things to a certain extent, inspiration will often patronize. During this period, through continuous reflection and reasoning on the process and factors of inspiration, a set of thinking methods and frameworks will be obtained. When these methods are consciously used to solve practical problems in the creative process, inspiration will follow, and the general method and framework of thinking will develop into a way of thinking, reaching the conscious stage of inspiration generation and thinking mode formation.

3. Subconscious stage. When the human brain uses a way of thinking to a very skilled degree, if the basic factors needed for inspiration are in place, inspiration will naturally occur, and the leap from concrete things to abstract ideas will be completed in an instant like an instinctive reaction. On the surface, this moment did not go through such a complicated thinking process, but fundamentally, everything appeared for a reason, except that this thinking mode changed from "dominant" to "recessive", which seemed to be an "unconscious" behavior on the surface, but in essence it was the result of the transformation from "consciousness" to "subconscious". This is the subconscious stage in which thinking patterns contribute to inspiration. After this stage, the "thinking mode" will gradually develop into a relatively complete "thinking system". This "thinking system" has become a creative production line.

In short, through the analysis of advertising creation and its related parts, the whole process of advertising creation and the whole process of the application and formation of advertising thinking are becoming more and more clear; It is not difficult to see that the formation of advertising creativity is not simple or mysterious; For commercial advertising, from the purpose, the core is promotion; As far as the creative process is concerned, the core is thinking; As far as advertising thinking is concerned, indulgent thinking originates from free thinking, which is inseparable from the spirit of independence. At the same time, it is not difficult to see that everything is related and there are rules to follow. Just think about it, and don't worry about whether God will laugh.