Why is the "King of No Boundaries" so anticipated? Versailles C5 X has already revealed

The Versailles C5 X not only reshapes the standard of B-segment value, but also proposes a new definition of value.

Two months after the shutdown of World of Warcraft's national service, tens of millions of players are being called Warcraft refugees, for whom the loss is more than a game, but an entire world and youth.

Breaking through the limitations of the boundaries is the reason why players around the world are happy to spend a lot of money in the game, such as the fire of the world's "Original God", is through the Mond, Liyue and other regions of the tandem, to create a parallel world with the real world in general. Because the desire to break boundaries never stops, consumers are more than happy to choose products that can help them open up a "new world", which is why the Peugeot 408X, the "King of No Boundaries", which has recently opened for pre-sale, has been highly praised.

What is the "King without Borders"? In terms of product form, Peugeot 408X, as a crossover model, combines the sporty handling of a sedan with the high durability of an SUV, and at the same time, it possesses the back-slip of a coupe as well as the practicality of a RV, creating a new travel experience of "enjoying everything with a car in hand". What's even more surprising is that the Peugeot 408X incorporates the main selling points of sportiness and agility throughout the product's borderless features, further identifying where the itch of Generation Z lies.

Of course, the need for boundary-breaking is not only among the Post-95s, but also among families, especially young families, who need to adapt to the needs of different groups of people, such as husbands, wives, and children, with boundary-breaking power. In this case, the Versailles C5 X, which has the same origin as the 408X but different streams, and has the same crossover attributes of a sedan, SUV, station wagon and coupe, has become the first choice for a B-segment car through its triple values of design Versailles, technological Versailles, and comfort Versailles, realizing a balance between family comfort, individuality, and practicality.

With the two models, Dragonair is expected to further reshape its influence in the B-segment market.

Why does the B-segment value standard need to be reshaped?

Why does the B-segment value standard need to be reinvented at a time when the Maiden has always been green and the Camry is the leader?

It's a potential trend spawned by the industry and the market. From the global economic background, at the beginning of March, a black swan event broke out in the financial sector, the sudden collapse of Silicon Valley Bank, which became the largest bank failure since the 2008 financial crisis, which reminds the whole industry of the need to be well-prepared to cope with the downturn in the economic environment in the next 1-3 years. From this, the car has the culture that the law of cash is king will never go out of fashion, in the luxury car also inevitably price cuts in the promotion of the current, still maintain a "high above" the traditional B-class cars, no doubt need to lower posture.

As the landing of Dongfeng Citroen's "altruism" and "long-termism", the Versailles C5 X has set a precedent in the industry -- not setting prices based on positioning, but rather on value-oriented product pricing. Instead of setting prices based on positioning, it is value-oriented to complete the formulation of product prices. Compared to its B-segment counterparts, the Versailles C5 X averages about 50,000 RMB less, with a price tag of just 143,700 RMB - 186,700 RMB.

Behind the competitive price, this product also realizes the starting that is highly equipped, such as the main and passenger 6-way power leather seats, panoramic sunroof, active open and close air grille, PHC adaptive hydraulic stabilization technology, cruise control, suspension soft and hard adjustments, and a series of high-end technology or configuration, can be found in 14.37 million yuan of entry-level products.

In contrast, the traditional B-class models have failed to change with the trend, and in most of the hot-selling B-class cars, the entry-level configuration is lackluster, resulting in a split between value and price. Not only that, the traditional B-class cars for domestic and foreign consumers still have "different treatment" problem, such as a hot B-class car in the U.S. market starting price of 25,295 U.S. dollars (about 170,000 yuan), but to the domestic price has been adjusted to 190,000 yuan.

This has been the attitude of many foreign brands toward the Chinese auto market for a long time, but times are different now. On the one hand, the traditional technological situation has been changed, and Chinese consumers are being offered more choices; on the other hand, because of the economic backdrop mentioned above, and because of the inflationary pressures spreading to the average consumer, auto brands should think about how to strengthen the sense of value for their Chinese customers.

On this point, the Versailles C5 X not only brings a solution to China's B-segment car market in terms of pricing and configuration, but is also very firm in its attitude -- taking the pricing of models at home and abroad as an example, the Versailles C5 X is priced at 4,840,000 yen (about 234,000 yuan) in Japan, 32,900 euros (about 234,000 yuan) in Europe and 3,500 euros (about 234,000 yuan) in China. In Japan, for example, the Versailles C5 X is priced at 4.84 million yen (234,000 yuan), and in Europe at 32,900 euros (about 252,000 yuan), while in China the price is only about 60% of the price in the overseas market.

The overthrow of the traditional B-segment car market value standard is not only beneficial to domestic users, but also to the development of the market. From the current stage of analysis, the traditional B-class car value characteristics are constantly overlapping, the conventional sense of comfort, reliability and value attributes, is forced by the reality of the conditions and the conclusion, "forcing" the consumer to become a fan of the product. But from the experience level to talk about, such products are difficult to take care of the feelings of each family member.

Taking comfort as an example, when Japanese products are obsessed with spatial design and seating, and German products are committed to improving the spatial data of the product, it is inevitable that spiritual comfort, which also needs to be emphasized, will be forgotten, especially for the family users, the pressure from different areas needs to be released in different conditions, rather than just spacious space and soft seats can be summarized.

The Versailles C5 X's understanding of comfort is more in line with the needs of the modern family user - it finds a balance and optimization between static and dynamic. In terms of static comfort, Versailles C5 X not only provides CVC leading comfortable seats comparable to Japanese large sofas and class-leading figures of 238mm legroom, but also creates 360-degree wrap-around body glass that can bring a light transmission area of up to 0.37m2 and an outwardly floated luxury panoramic sunroof, as well as Clean Cabin intelligent cleaning cockpit and capsule-level quiet experience, which can open up both the wife's view, but also to take care of the vulnerable children, this scenario-based thinking, but also the Versailles C5 X created a family car when the unity of practicality and personality.

The dynamic comfort of the Versailles C5 X is designed to take the driver out of the B-segment and further enhance the outdoor experience for family members. Through the combination of MCS Master Chassis Tuning, "Magic Carpet" PHC Adaptive Hydraulic Stabilization Technology, 360THP Turbocharged Engine Upgrade + 8AT, E-toggle Electronic Shift, and other technologies, the driver will get a sense of driving control as if they were in control of the car, and the members of the family don't have to go through every bump, vehicle The driver will be in control of the vehicle and the occupants won't have to be "thrilled" by every bump, every bad section of road the vehicle travels over.

The Versailles C5 X's focus on comfort is also a reflection of the Versailles C5 X's insistence on value, except that it is more subtle than the more readily interpretable value characteristics of traditional B-segment cars, but it creates a continuous sense of pleasure for the user, which is also in line with the sense of ritual and comfort that the modern family is always looking for. As for the market, Versailles C5 X's reconstruction of the superior value of B-class cars is conducive to the realization of the market's diversified development, thus further expanding the consumer group of B-class cars and contributing to the expansion of the market scale.

The disconnect between traditional B-class cars and new users

As seen above, the root cause of the need to reshape the value of the B-class car lies in its disconnect with the new era and new users, despite the fact that in recent years, a number of B-class cars have been converging on the trend of rejuvenation through the introduction of intelligent technology and optimization of product design, etc., but in terms of the underlying logic. There is still no breakthrough in the boundaries of the past, just the traditional sense of sewing.

This is determined by the development of the brand, when a product has achieved a huge volume advantage, then the developers and promoters, will inevitably default to its correctness, and at the same time, out of the consideration of stabilizing the market, the product is not suitable for large-scale changes.

But from the consumer's point of view, the young user group that has grown into the main force of automobile consumption, and the traditional automobile consumption crowd has a huge difference, a lot of consumer trend insight organizations to the "new man" to evaluate this user, such as the IBM Institute of Business Value and NRF (National Retail Federation), on the After researching 15,600 post-95 consumers from 16 countries and regions, they found that the shopping voice of the post-95s is different from what we expected, and their consumption preferences have changed from "personalization" to "individualization.

The organization pointed out that on one hand, they want brands to be transparent, reliable and authentic; on the other hand, they are more willing to pre-design and plan their own shopping experience than to have a brand-driven customized experience.

This reaffirms that traditional B-segment pricing strategies need to be as transparent and authentic as the Versailles C5 X, and that the Versailles C5 X should be as reliable as the Versailles C5 X in terms of utility across the entire range of scenarios. In addition, from the perspective of "individualization" to analyze, the B-class car should break the boundaries of the idea of becoming with the user's ideal preset answer.

To meet the user's ideal preset answer, the product is required to provide a richer range of possibilities, not only in the configuration, design to provide more play. Taking the Versailles C5 X as an example, as a product of the same origin as the Peugeot 408X, it also has the characteristics of no boundaries; or the Versailles C5 X that appeared earlier has, in a sense, created the "King of No Boundaries" today.

In terms of product design, the Versailles C5 X has a shuttle streamline body that gives it the attributes of a coupe and a station wagon, and on top of ensuring the comfort of a sedan, it also brings an unladen ground clearance of 193mm, which helps users navigate the city, the countryside, and different road conditions such as potholes and slopes, with the high passability of an SUV. At the same time, through the shuttle streamlined front face, 19-inch two-tone diamond-cut active air intake aluminum rims and full of French detail ingenuity of the interior design of the cabin plus, it also makes the out of the street artifacts and the quality of life to be balanced.

From the perspective of a young family, "both home and away" and "A-go-go" would be the most accurate description of this product.

The Versailles C5 X has also become an undefined product due to its in-depth excavation of young users and young family life scenarios. Because of this, the proportion of young Versailles C5 X users in the sales ratio is as high as 80%. This group of users, who are more independent in terms of personality and thinking, have complex needs for vehicle practicality and individuality that have been realized in the Versailles C5 X, and with the mutual recognition of the two and walking hand in hand, their undefined life has just begun.

Back to the discussion, the split between traditional B-segment cars and new users is the result of a mismatch in the speed of evolution. The unity of individualization and practicality, as well as the contradiction between sales gains and the intensity of innovation, has become a common dilemma for B-segment cars at this stage. The emergence of Versailles C5 X and Peugeot 408X has redefined the traditional B-segment car from the value end, scene end and experience end, and the overall trend of rejuvenation of B-segment cars will inevitably follow the new track constructed by new users.

Customization, will become a new definition of the value of the B-class car

Every revolution in history is not only the disintegration of the traditional system of reconstruction, but also need to be a new system to achieve the replacement of the full elimination of traces of traditional shortcomings.

The same is true for the value reshaping of the B-segment. When the Versailles C5 X challenges the traditional B-class car in two major branches of product design and travel comfort, creating a more optimal solution of home comfort and individuality and practicality, the car has a culture from which it discovers an even more hidden main line of customized car-making ideas.

So what is "customization"? In the conventional sense, it is based on the good of different users, the need to land on top of the product, in order to enhance the uniqueness of the vehicle. In fact, the idea of customization has been around since the beginning of the automotive industry -- in 1950, a Porsche draped in wool appeared on the streets of Germany.

It may seem ludicrous to look at it today, but what it really means is that users never think in the same way, and although there are a large number of customized, high-value automobiles today, it is the unique Porsche that truly embodies the attributes of customization, and truly represents the needs of the modern car owner. It is a unique Porsche that truly represents the complexity of modern car owners' needs and the diversity of their lives.

As a mass-produced product, the difficulty of customization is self-evident, and the ability to avoid homogeneous competition has exhausted a product's full capacity, but the Versailles C5 X has allowed Auto Culture to see the possibility of customization of mass-produced cars, which is more in line with the high-end attributes of the B-segment cars, and at the same time is conducive to the promotion of the trend of rejuvenation of the B-segment cars.

At the bottom of the product, the Versailles C5 X, empowered by the Chengdu global factory and Citroen's 100-year heritage, has built the product with the most core features of quality, comfort and power, realizing a wide coverage of the mass population. As for the extension of the product, Versailles C5 X is able to take different life values as the standard, and through the crossover attributes of the product itself, as well as various functional ingenuity and independence, allowing owners to reap the benefits of the demand for "different uses for the same car".

This is reflected not only in the scenario-based thinking on design and comfort, but also in the technology, for example, the Versailles C5 X also has customized features - while other products use technology to strengthen safety and interaction capabilities, the Versailles C5 X, through the "Versailles of Technology", provides different car owners with the ability to use their cars for different purposes.

When other products utilize technology to enhance safety and interaction, the Versailles C5 X presents different values to different owners through "Technology Versailles".

When a young white-collar worker steps into the car, the L2.5 C-Pilot Assisted Driving System will solve the troubles of commuting, while the 3D color eHUD Head-Up Display, with a display area of up to 500*235 mm and capable of projecting important information such as speed, driving information, road signs, maps, navigation guidance, phone calls, multimedia, ADAS and other important information on the windshield, is not only rich in features. The 3D color eHUD head-up display on the windshield is not only feature-rich, but can also be adjusted by the steering wheel to project information and interact with the 12-inch center control display, and with personalized technological functions such as wireless charging of smartphones, it further fits the needs of trendy life.

If it is a family user, in addition to the safe traveling ability created by the leading assisted driving, the Versailles C5 X, through the C-Connect 3.0 Intelligent Internet Connection System brings the function of the Internet of everything, it is able to listen to and implement the demands of each family member with the intelligent and leading voice assistants, and at the same time it can also connect the cell phone, the automobile and the way of life closely, which can further enhance the family users in the shopping and parking, traveling and enjoyment, and other needs.

Of course, for some young individuals, this product is also smart enough to be intimate, with foot-sensing opening and closing of the electric tailgate can free both hands, alleviating the embarrassment of one person traveling to operate the tailgate trouble, while the intelligent ADML keyless entry and start is equipped with automatic unlocking, locking and start function to a stronger sense of ceremony

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