Why should enterprises do network marketing promotion?

Why should a business do network marketing promotion?

A new era of no-touch marketing has arrived. Now and in the future the business level will be the era of e-commerce, an enterprise is still in the traditional way to sell products? Countless entrepreneurs who are far-sighted and diligent in innovation will benefit from this, while on the contrary, those who stick to the old ways and ignore the new technological changes will be eliminated from the new business system. In the era of e-commerce, people have a new way of selling, i.e. network marketing. So, why do companies do network marketing? 1, is conducive to enhance the corporate image In general, enterprises to establish their own Web site, is unlikely to immediately bring new customers, new business, is also unlikely to immediately and substantially improve business performance. The role of the enterprise website is more similar to the enterprise in the newspaper and television advertising to promote the company itself and the brand. The difference is that a corporate website has a much larger capacity, and a company can put almost anything it wants to let its customers and the public know about it on its website. In addition, the cost of setting up a corporate website is relatively lower than other advertising methods. The cost of a corporate website is only 3~4 million dollars a year, such as companies advertise in the newspaper, half a page, a few days to spend hundreds of thousands of dollars. Of course, the website and advertising are two different ways of publicity, each has a different role, they are more complementary to each other, rather than mutually exclusive. If a company has its own website, it should try its best to promote the website in all kinds of advertisements and put the specific content into the network world. 2, so that the company has the ability to communicate with the network In China, people often have a misunderstanding of the Internet, that e-mail is the Internet. We have seen a lot of companies, e-mail address as a Web site, and printed on business cards. In fact, e-mail is just one of the most common and simple functions of the Internet. The real essence of the Internet is its richness of content, which is almost all-encompassing. For an enterprise, the sign of its ability to communicate with the network is that the company has its own independent website, rather than e-mail. 3, can be a comprehensive and detailed introduction to the company and the company's products The company's Web site of one of the most basic functions is to be able to comprehensively and in detail about the company and the company's products. In fact, the company can put anything that people want to know into the Web site, such as the company profile, the company's plant, production facilities, research institutions, the appearance of the product, the function and its use, etc., can be displayed on the Internet. 4, the realization of e-commerce functions Right now, you can realize e-commerce functions for your business on the website. You can publish on the website: A real-time news release system: online WEB release company news and a variety of industry news, dynamics, shipping schedules, etc.; B real-time quotation system (such as the transportation industry): shipping containers, shipping bulk, air freight quotes, trailer quotes, express quotes, online booking system (customer booking ?ú booking to receive ?ú booking feedback), cargo tracking and query system; C online download system: including online management, online release, etc.; D electronic downloading system: including online C Online download system: including online management, online publishing, etc.; D E-commerce system: you can open your own store online; E Customer message boards, online surveys, recruitment systems, mailing lists, BBS forums and so on. 5, can keep in close contact with customers In the United States, whenever people want to know what a company has new products, new services, or old products and services what changes, or even just want to know what the company has news, they will habitually enter the company's Web site. This is because foreign companies are already accustomed to posting all new product and service information on the web, and regularly posting news about the company on the web. Chinese companies are not used to this kind of contact with their customers for the time being, and the content of Chinese companies' Web sites is generally updated only once in a while. But as more and more companies publish their products and information online, this situation will change significantly. After all, more and more companies are already web-capable and getting used to communicating online. This is one of the most important functions of a corporate Web site, and the fundamental reason why so many foreign companies place great emphasis on Web site construction. Nowadays, big purchasers from all over the world are mainly utilizing the Internet to find new products and new suppliers because it is the least expensive and most efficient way to do so. In principle, people anywhere in the world can see the company's products as long as they know the company's web site. Therefore, the key lies in how to promote the company's website. A very practical and effective way is to register the company's Web site in the world's leading search engines (such as YAHOO, EXCITE, ALTAVISTA, etc.), and choose the company's products and services related to the keywords, you can make the potential customers can easily find the company and products. This is the international business practice, and has been proven to be very effective. For many companies, the annual cost of communication, especially when it comes to import and export, is a huge expense. The use of the company's website provides a number of electronic mail, can effectively reduce the cost of communication, which is a very practical benefit of the enterprise website (the use of e-mail communication costs only for the cost of local telephone calls). Customers are generally not proactive in providing feedback to the company. If the company in the design of the site, adding e-mail and electronic forms specifically for customers to contact the company, due to the extreme ease of use, relatively speaking, the general customers are still more willing to use this way to contact the company. As a result, the company can get a lot of customer comments and suggestions. This part of the people who are online today are those who are more educated and have more spending power. With the rapid development of the Internet, there will be more and more Internet users and therefore the influence of the Internet will increase. If you do not want to be an information island on the Internet, you need to effectively realize the network promotion. Network marketing promotion is currently the least investment, the fastest results, the best results in expanding the visibility and influence of the form, is the object of being promoted through the network to improve visibility, to achieve the desired goals of one of the most powerful guarantee.

Why traditional enterprises to carry out network marketing and promotion

On why traditional enterprises to carry out network marketing and promotion, there are mainly the following reasons:

1, the network marketing channels are diverse

A large number of customers through the Internet, to find a website, stores, check the selling points of the goods, through the phone, e-mail, QQ, etc. to contact the seller or manufacturer, and, therefore, also It can be said that network marketing is the background of the actual operation of the enterprise, based on the application of network marketing practices, so as to achieve certain marketing purposes of marketing activities.

Not only the above mentioned channels, companies can also use E-mail marketing, blog and microblogging marketing, online advertising marketing, video marketing and so on. The diversity of online marketing channels makes the product turnover can be increased.

2, accelerate the speed of enterprise development

Internet marketing has become an important means of brand promotion, consumer interaction, viral marketing, microblogging, forum promotion, SNS interaction and other means of competition. Network marketing is not only a technical means of revolution, but also contains a deeper conceptual revolution. Some experts pointed out that the development of many enterprises in China, on average, is in the 20% -30%, and if the network marketing to continue to promote the development of speed can also be increased by at least 10 percentage points.

3, in the enterprise development strategy accounted for a large

According to relevant data shows that in 2012, network marketing began in the enterprise marketing strategy has been paid great attention to the network marketing budget in the enterprise's entire marketing budget accounted for a considerable proportion of the FMCG, IT and other cutting-edge industries, the Internet's marketing costs exceeded more than 50%.

4, network marketing market demand

In the era of the network of the weak and the strong, network marketing has become an important way to promote the brand of the current enterprise, and has completely become the Internet era of the armed forces of the brand in the war of rivalry. Whoever does the best network marketing, who will be able to seize the market first.

Why do enterprises have to do network promotion network marketing

No promotion, no network marketing, did not reach the publicity effect, did not reach the publicity effect did not know you this business, there are a lot of people on the Internet, only publicity can be better to stabilize your income

Which enterprises are most in need of network marketing promotion

All enterprises are in need of network promotion, each industry has its own promotion methods. The most important thing to remember is that you have to be able to do what you need to do to make sure that you can do it.

Now is the network industry, no matter what you are in the physical store or what you want to sell, there will always be someone will be in the direct network search

Why do traditional enterprises need to do network promotion network marketing

Any business needs to face their customers, and now the network has been very developed, so it is necessary to do network marketing

Why do enterprises need to do network marketing, network marketing, network marketing, network marketing, network marketing, network marketing, network marketing, network marketing, network marketing, network marketing, network marketing and so on, and so on, and so on, and so on.

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What enterprises are suitable for network marketing promotion?

Oh can do network promotion of what products do not advertise not to do promotion which customers will not know, now the wine is not afraid of the deep alley of the era has long gone

How to do network marketing promotion

Let's say, network marketing is like a systematic project, involving many aspects. If the enterprise wants to do a good job of this piece of network marketing need to pay attention to a few issues:

1, the need to combine the actual situation of the enterprise itself, as well as the positioning of the product itself, which needs to be investigated and analyzed on the market;

2, careful analysis of the network marketing plan, and ultimately be able to achieve the role of network marketing on the promotion of the enterprise.

3, the plan includes the construction of the corporate website, release of corporate information, marketing budget, choose the network marketing methods and promotional products, arrangements for network marketing professional sales staff, customer service, etc., the plan should be to put all the work arrangements in place, a well thought out plan can make the enterprise in the process of network marketing smoothly, so as to achieve the desired results of network marketing.

If you have other questions you can continue to follow up, if you feel helpful, please adopt, thank you!

Why traditional small and medium-sized enterprises to carry out network marketing and promotion

Traditional small and medium-sized enterprises to carry out network marketing and promotion of the following reasons:

1, the necessity of network marketing and promotion

In the era of the Internet, people can access a variety of information through the network, the enterprise can also be through the network, to push their own products and brands in front of consumers. In the era of everyone can not leave the network, in the era of micro-business, e-commerce booming, small and medium-sized enterprises want to gain an advantage in the fierce competition in the market, to carry out Internet marketing and promotion is an essential part.

2, network marketing channels are diverse

A large number of customers through the Internet, find a website, store, view the selling points of goods, through the phone, e-mail, QQ, blog, microblogging marketing, online advertising and marketing, video marketing and so on to contact the seller or the manufacturer, so it can also be said that the network marketing is the actual operation of the enterprise as the background to the application of network marketing practices, thus achieving certain marketing objectives. Based on the actual operation of the enterprise, the application of network marketing practices, so as to achieve certain marketing objectives of marketing activities, the diversity of network marketing channels make the product transaction is not limited to offline, but also make the volume of transactions can be improved.

3, accelerate the speed of enterprise development

Internet marketing has become an important means of brand promotion, consumer interaction, viral marketing, microblogging, forum promotion, SNS interaction and other means of competition. Network marketing is not only a technical means of revolution, but also contains a deeper conceptual revolution. Some experts pointed out that the development of many enterprises in China, on average, is in the 20% -30%, and if you continue to promote through the network marketing, the speed of development can be increased by at least 10 percentage points.

4, network marketing prospects are better

Baidu's CEO Robin Li once pointed out that: "the future of all enterprises are Internet enterprises, so I believe that the position of network marketer, will become the future of the Internet era, the most sought-after high-paying jobs."

According to the relevant data shows that in 2012, network marketing began in the enterprise marketing strategy has been paid great attention to, network marketing budget in the enterprise's entire marketing budget has been considerable, in the fast-consuming, IT and other cutting-edge industries, the Internet's marketing costs more than 50%.