Traditional Culture Encyclopedia - Traditional culture - What are the advantages and disadvantages of online marketing and traditional marketing?
What are the advantages and disadvantages of online marketing and traditional marketing?
(1) People's living habits, working methods and values are more likely to accept traditional consumption.
(2) Customers can directly feel the product, which reduces the purchase risk and is more secure after sale.
(3) Some people regard shopping as a fashion or an indispensable part of life.
(4) Facing the vivid explanation of products, it is often more successful to stimulate consumers' desire to buy.
The disadvantages of traditional marketing
(1) The additional cost of goods increases, so there is no price advantage.
(2) There are geographical restrictions on commodities, and commodity information is not circulated, resulting in regional price differences.
(3) Advertising costs are high, and there are time and geographical restrictions, so it is difficult to retain information.
Advantages of network marketing
(1) is beneficial for enterprises to gain competitive advantage in the future.
(2) Low cost of online goods, wide network users, fast information transmission and convenient shopping.
(3) Accelerating the speed and scope of marketing.
(4) Help SMEs understand the market and develop their own opportunities.
(5) Advertising is not limited by time, region and information.
Disadvantages of network marketing
(1) Lack of trust
(2) Lack of interest
(3) Network technology and security issues need to be improved.
(4) Lack of corresponding legal constraints
(5) the advertising effect is not good
(6) The passivity of enterprise promotion has intensified.
(7) Due to the immaturity of logistics, the probability of commodity damage is high.
(8) It is difficult to guarantee the product after sale.
(9) A large part of potential consumers can't use computers.
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