What are the characteristics of life insurance marketing?

From the most special point of view: it sells not physical objects, but contracts, so it has legal nature.

At the same time, because it is legal in nature, it must be related to the principle of good faith. Both parties told the truth.

Because it is not a physical object, but a piece of paper, it is of course risky to customers, so it has a professional responsibility to marketers.

Because insurance is a long-term consumption of "at least one year, except for special travel accident insurance", insurance belongs to service marketing.

The quality of service depends on the professionalism of the insurer.

So the final conclusion is that the marketing characteristics of life insurance are: legal protection, honesty and trustworthiness, risk responsibility and professional service.

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