Traditional Culture Encyclopedia - Traditional culture - Under the background of digitalization, what impact does it have on traditional advertising?
Under the background of digitalization, what impact does it have on traditional advertising?
First of all, in the form of display, traditional advertisers mainly print and appear in digital form, which can make many traditional advertisements exist in the form of electronic display screens. A more flexible representation method can be realized more creatively.
Secondly, in the customer base, widely inform the significance of advertising. If it can't realize its advertised function, its value will shrink. A large number of customers move to mobile phones and PCs, which has a great impact on traditional advertising.
Then there is the model, which will change from the business model to the service model. With the change of digital environment, traditional advertising is bound to face transformation.
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