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Speeding up the development of cultural industries and the significance of the focus

In the international financial crisis on China's economic development caused by the serious impact of the situation, China's cultural industry but against the trend, showing a welcome development trend, for China's economy to realize the rebound to make an important contribution. In the post-financial crisis period, cultural industry is not only a new growth point of China's economy, but also an important breakthrough to accelerate the transformation of economic development mode. How to y recognize the status and role of developing cultural industry in transforming the mode of economic development? How to solve the outstanding problems that restrict the development of cultural industry? The three articles published in this issue of "Topics of the Week" discuss this issue.

Give full play to the unique advantages of the cultural industry

Ye Wencheng, Propaganda Department of Anhui Provincial Committee of the ****Chinese Government

The cultural industry, as a new form of industry, is an important part of the modern economy, and has the characteristics of knowledge-intensive and high value-added, high technological content, low-cost, non-polluting, and repeatable development, and has the unique advantages of optimizing the structure, expanding the consumption, increasing the employment and promoting the development of the industry. In recent years, Anhui Province has given full play to the cultural industry. In recent years, Anhui Province gives full play to the unique advantages of the cultural industry, the cultural industry as one of the key development of the eight pillar industries, the formulation and implementation of a series of policies and measures to accelerate the transformation of the mode of economic development, and to maintain stable and rapid economic development has provided important support.

Deepening the reform of the cultural system as the fundamental driving force. Deepening the cultural system reform is the fundamental driving force for the development of cultural industries. In order to further promote the cultural system reform, Anhui Provincial Party Committee and Provincial Government issued a "mission statement", detailed "timetable", and develop a scientific scheduling and supervision system, the implementation of "a January scheduling, a quarter of a supervision, end of the year total acceptance "The company's main focus is to promote the transformation of state-owned arts and culture theaters, non-current newspapers and key news websites, and to promote the merger of city and county radio and television stations and the reform of the comprehensive law enforcement of the cultural market, in an effort to establish a vibrant, efficient, more open, and adaptive institutional mechanism for the scientific development of the cultural industry.

Cultivate cultural enterprises "carrier" as the focus of development. The development of cultural industries, can not be separated from a number of brand effect, competitive strength of large enterprises, large groups of driving. Anhui Province focuses on further improving the influence, control and competitiveness of state-owned cultural capital, giving full play to the capital platform advantages of Times Publishing, Wanxin Media, two listed companies, and actively promote the shareholding system transformation of Anguang Network, Xin'an Media, Huawen Economic and Trade Company, vigorously promote cross-regional, cross-field, cross-ownership mergers and reorganization; seize the national approval of the construction of the Wanjiang City Belt to undertake industrial transfer demonstration zone planning Seizing the major opportunity of the national approval of the construction of the Wanjiang City Belt to undertake industrial transfer demonstration zone planning, the study issued to accelerate the construction of provincial cultural industry parks (bases) opinions, a high starting point, high standard planning and construction of a number of cultural industry parks (bases), carefully planning and promoting a number of growth, strong pull, market space, development prospects of major projects, accelerate the collection of elements to achieve the development of clusters. At the same time, actively support the development of various types of "specialized, fine, special, new" private cultural enterprises, the formation of a number of professional characteristics of the private cultural industry plate.

Cultivate new forms of industry as the target orientation. It is an important goal to accelerate the development of culture industry to enhance the level of culture industry with high and new technology, to strengthen the cultural communication power, and to lead and expand the cultural consumption. Anhui Province actively uses digital, network and other high-tech to transform the traditional culture industry, prompting it to change from labor-intensive to technology-intensive, from low value-added to high value-added, and from rough to intensive; vigorously promotes the docking of culture industry with industry, agriculture, tourism, etc., supports and guides the cultural enterprises to use high and new technology to expand the industrial field, gives birth to new culture industry, and actively cultivates the cultural creativity, Digital publishing, network television, mobile TV, cell phone animation and other emerging industries; the development and implementation of the province's animation industry development in the medium and long term planning, accelerate the promotion of Hefei, Wuhu, Maanshan animation base clustering development, and strive to build Anhui Province into a strong province of animation industry.

To develop domestic and international markets as an important support. Using the domestic and international resources and developing domestic and international markets can provide strong support for the development of cultural industries. Anhui Province to further increase investment, encourage and support non-public capital into the cultural industry; accelerate the cultural and artistic performances, cinema line construction, and actively promote the digital conversion of radio and television networks and large-capacity, two-way interactive transformation; to cultural enterprises as the main body, strengthen the construction of export platforms and overseas marketing channels, and vigorously promote the culture of Anhui "go out! ", support Anhui version of the book, audio-visual, film and television, copyright, performing arts and other international markets; encourage Anhui Publishing Group and other strong cultural enterprises to "use the ship to go to sea", through sole proprietorships, joint ventures, holdings, equity participation and other forms of entities outside the country to realize the landing operation, and accelerate the promotion of exports of products to export brands and even create a brand abroad. The company's main goal is to provide the best quality products and services to its customers.

Strengthening the construction of human resources as a strong guarantee. The development of cultural industries requires a large number of creative, proficient in technology, good management, dare to open up the composite talents. Anhui Province to "six a batch" double hundred talents project as a leader, grasp the cultivation and introduction of culture industry high-end talents and leaders; encourage and support the conditions of institutions of higher learning to open cultural creativity, digital animation, new technology, new media and other specialties; publishing media industry postdoctoral research station and master's degree in engineering as a base, and actively promote the integration of industry, academia and research; the establishment of cultural industries and the establishment of a cultural industry and the establishment of a cultural industry and the establishment of a cultural industry and the establishment of a cultural industry. To promote the integration of industry, academia and research; to establish a green channel for the introduction of cultural talents, and to include the introduction of high-level cultural talents into the scope of the introduction of high-level talents in Anhui Province; to innovate the mechanism of talent work, to establish a management system compatible with the modern enterprise system, a mobility system compatible with the changes in the social structure, and a distribution system compatible with the creative labor of culture, and to strive to create a favorable environment for the full utilization of talents.

Correctly handling the three important relationships in the development of cultural industries

Jin Minqing, Chinese Academy of Social Sciences

The development of cultural industries is a systematic project involving many fields such as economic, political, cultural and social construction, and it is necessary to adhere to the principle of balanced and coordinated promotion. In practice, three important relationships should be correctly handled.

Correctly handle the relationship between the government's cultural power and the civil cultural power, and organically combine the government's boosting power with the civil's spontaneous power, so as to form a synergy to promote the development of cultural industry. For a long time, the government has concentrated a large amount of cultural resources, and has been undertaking the dual functions of managing culture and running culture. This not only increases the cost of government management, but also restricts the enthusiasm of private cultural forces. With the deepening of the cultural system reform, various folk cultural forces have begun to be gradually released, forming an active folk cultural productivity. However, folk cultural forces are relatively decentralized, making it difficult to form a scale, and often lack an overall strategy, which is a major factor affecting the full play of their positive role. To effectively solve this problem, on the one hand, it is necessary to intensify the reform of the cultural system, to further clarify the government's cultural service function, so that the government's cultural resources can focus more on the development of public welfare culture, so that the general public can truly benefit; on the other hand, it is necessary to strengthen the government's cultural management function, to improve the cultural management system and the policy of cultural development, and to stimulate the enthusiasm of the folk cultural forces to the maximum extent possible! On the other hand, it is necessary to strengthen the government's cultural management function, improve the cultural management system and cultural development policies, maximize the motivation of the folk cultural force, release the energy of folk cultural resources, guide and regulate the development of folk cultural entities on a large scale, transform the folk cultural resources into real cultural productivity, realize the benign interaction between the government's cultural force and the folk cultural force, and form a synergy to promote the development of the cultural industry.

Correctly handle the relationship between economic and social benefits, not only to expand the market-oriented path of cultural industry development, but also to ensure that the leading role of culture. Introducing the market mechanism and taking the market-oriented path is an inevitable requirement for promoting the development of cultural industries. At present, a core issue of China's cultural system reform is to correctly understand and accurately grasp the connotation of the market, truly establish the fundamental position of the market in the allocation of cultural resources, and give full play to the market in the development of cultural industries in the pattern of resource optimization and integration. But at the same time, we must see that cultural industry is a special field. Cultural products not only have the attribute of commodity, but also have the attribute of spiritual culture, undertaking the function of cultural dissemination and social service. If the leading function of culture is abandoned or weakened in the process of marketization, the development of cultural industry may go astray. Therefore, while promoting cultural enterprises to give full play to their market energy, we should guide them to enhance their social service function, organically combine the operation and public welfare of culture, and continuously improve the social benefits of cultural industries.

Correctly deal with the relationship between learning from foreign experience in the development of cultural industries and ensuring national cultural security, and enhance the awareness of national cultural security while vigorously learning from foreign experience in the development of cultural industries. Compared with developed countries, China's cultural industry development is still relatively backward. Under this circumstance, we should fully draw on the experience and practice of the development of cultural industries in developed countries to improve the development level of China's cultural industries as soon as possible. However, it must be noted that culture is not only cosmopolitan and universal, but also ethnic and national. Today, when different ideologies and cultures are stirring each other, there is a trend of culturalization and living of ideologies. On the one hand, more and more ideological contents are integrated into cultural products, and culture becomes more and more the bearer of ideology; on the other hand, ideology is also getting closer to culture, and some ideological things begin to change their forms, from the original direct political way to the comprehensive way of taking culture as the main form of expression, and some contents with strong ideological colors originally are "neutral" after putting on the veil of culture. Some of the contents which originally had strong ideological colors are now "neutral" after putting on the veil of culture. In this context, we should pay attention to strengthening the awareness of national cultural security while learning from the development experience of foreign cultural industries.

Efforts to form a strong synergy for the development of cultural industry

Zou Yan, Southwestern University of Finance and Economics

In recent years, China's cultural industry has developed very rapidly, and has made outstanding achievements. However, we should also see that the development of cultural industry there are still some urgent problems to be solved, mainly: the overall investment is insufficient, the investment and financing support system is lagging behind, backward infrastructure construction of the cultural industry; the shortage of cultural management personnel, the cultural industry is not strong in innovation, competitiveness needs to be improved; the structural problems of the cultural industry is more prominent, the industrial structure, the regional structure, the market structure is not reasonable enough; the cultural unit is small, weak, low-level repetitive construction. The structural problems of cultural industry are more prominent, the industrial structure, regional structure and market structure are not reasonable enough; the scale of cultural units is small, the strength is weak, the low-level duplicated construction is serious, the industry concentration and intensification is low, the phenomenon of low-level and disorderly competition exists to a considerable extent; the cultural trade deficit is large, and the dissemination and influence of culture need to be strengthened, etc. To effectively solve these problems, we should insist on multiple measures and endeavor to form a strong synergy for the development of cultural industry.

Deepening cultural system reform. At present, the reform of cultural system has entered the stage of solving deep-rooted conflicts and problems, and there is an urgent need to intensify and accelerate the progress and make more substantial progress. Specifically, should speed up the pace of operating cultural institutions to enterprises and restructuring, in accordance with the requirements of the modern enterprise system to improve the corporate governance structure, the implementation of corporatization, so that they become market-oriented, self-managed cultural products producers and operators, to become a real market players; further change the government's functions as soon as possible to achieve the management of micro-enterprises to the management of the transformation of macro-planning; to further reduce the cultural industry's market access threshold of the cultural industry, to break the monopoly of the industry and regional protection, to create a unified and open market environment; integration of administrative and law enforcement resources, to improve the industry management and market supervision capacity, and actively explore effective ways to integrate the city's cultural sector and market supervision team, and gradually realize unified management and law enforcement, to create a good environment for the development of cultural industries.

Promote industrial agglomeration and concentration. Promoting industrial agglomeration and concentration can cultivate a number of cultural products and cultural brands with core competitiveness, and better play its demonstration and driving role. Should be cultural enterprises as the main body, with capital as the link, with famous brand products as the leader, through the joint, merger, reorganization, shareholding system transformation and listing and financing, as soon as possible to set up a number of backbone cultural enterprises, in order to improve the R & D and marketing capabilities, enhance the competitiveness of the international market; efforts to cultivate a number of trans-region, trans-industry, cross-ownership, the main business is prominent, the overall competitiveness of the large-scale cultural enterprise groups ; actively build a number of cultural industry R&D bases and industrial clusters.

Strengthen financial support. Governments at all levels can set up special funds for the development of cultural industries, and give loan interest subsidies and premium subsidies to qualified cultural enterprises. Support the establishment of cultural industry investment funds, guided by the financial injection, to encourage the participation of financial capital. Private cultural enterprises are given the same treatment as state-owned cultural enterprises in terms of business registration, land requisition, fee reduction and exemption, financial support and credit. Actively explore the mode of cultural industry development with state-owned capital, private capital, industrial and commercial capital, foreign capital and other sources of capital, and realize the diversification of the sources of investment in cultural industry. With the shareholding cooperation system as the main system, explore the cooperation mode in which the government invests in resources, enterprises invest in capital, and farmers (fishermen) invest in land (fishery) contractual management rights, and encourage the participation of social and private capital in the development of cultural industries through various forms. At the same time, promote financial institutions to strengthen financial innovation and provide financial support. For cultural enterprises in the mature stage, with stable business model and better economic benefits, credit support can be given priority; for enterprises with stable logistics and cash flow, loans can be issued for pledge of accounts receivable and pledge of warehouse receipts; for enterprises leasing cultural equipments, loans for financial leasing can be issued; for cultural enterprises with large scale of financing and a large number of projects, commercial banks are encouraged to provide financial support in the form of syndicated loans and other ways. For cultural enterprises with larger financing scale and more projects, commercial banks are encouraged to provide financial support in the form of syndicated loans. Actively develop cultural consumer credit products, such as developing installment payment and other credit varieties to expand consumer credit for cultural consumer goods. Support cultural enterprises in a mature stage and with more stable operation to be listed on the main board market, and support qualified small and medium-sized cultural enterprises to be listed on the Growth Enterprise Market. Support qualified cultural enterprises to finance through the issuance of corporate bonds, pooled bonds and corporate bonds.

Improve the protection and trading of intellectual property rights. To grasp the development and improvement of patent rights, copyright and other intangible assets assessment, pledge, registration, trusteeship, circulation and realization of management methods; actively cultivate the circulation market, give full play to the role of cultural property rights exchanges for cultural enterprises to provide specialized services for copyright transactions, trademark transactions and patent technology transactions and other transactions of cultural property rights; innovation of the concept of protection of cultural heritage, and correctly deal with the relationship between the protection and development.