How to operate the seafood and aquatic products business?

In the form of joining, we need to know the number and operation of brand direct stores in advance, so as to reflect the feasibility of this project.

A good project must be a project that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of direct stores can test the correctness of the business model of the project, whether the products are suitable for the current consumption trend, and whether the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.

A good project direct store must be the benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent and the profitability is super strong. If the direct store can't do the above, where can the headquarters summarize the successful experience and pass it on to the franchisees?

Discrimination criteria:

Investigate whether there are direct stores in the headquarters and their operation.

Shops usually pay rent in the first quarter or half a year. After three months of operation, if there is no hope of profit, the direct store may stick to it for another three months, but if it fails to achieve profit for half a year, it will choose to give up. Therefore, the length of continuous operation of direct stores can determine the basis of profit and affirm the feasibility of the project.

The more direct stores a brand owns, the longer the direct stores operate, and the richer the accumulated practical experience.

1, focusing on quality

How does little seafood operate?

Now is an era of consumption upgrading, and new media is blowing the trend, a small but real happiness. When eating seafood, people also pay great attention to the experience. Seafood has gone from initial boiling to later frying, and now more seafood is made in different ways. Now everyone's taste is getting worse. If the quality has not improved and can't meet the needs of consumers, it should be upgraded. Otherwise, such a little seafood store can't operate.

2. Clear style and direction

Now is an era of consumption upgrading and market segmentation. The significance of market segmentation does not mean that you can do a lot of specialization. In a small seafood shop, the variety is very meaningful, but the style and location of a shop are more important. A consumer will choose a store with a similar style to his.

3. Learn to market

Little seafood stores can and need to do marketing. No matter Valentine's Day or Christmas, you can launch corresponding holiday packages in due course. In the daily life of small seafood shops, special funds can also be introduced or some special activities can be reported. As long as you are careful, small marketing activities can also bring good benefits to the store.

I hope my answer can help you!