Why the "Internet +" unlimited space in the future

"Internet +" is not simply a change in the marketing channels of enterprises, but the consumer market, brand awareness, mode of thinking, product design, technological innovation, disruptive changes in the mode of production, but also to promote changes in the demand structure and mode of supply, and to promote the continuous improvement of industrial efficiency of a new model.

The future development of the Internet, in terms of application, will be expanded from the current field of commerce to the field of manufacturing; in terms of intelligence, will be expanded from the current separation of people and networks to the human network as a whole; in terms of connectivity, will be expanded from the current limited connectivity to connectivity of everything; in terms of data, will be expanded from the current part of the taking of a full range of automatic take; in terms of service, will be expanded from the current product experience to personalization; in terms of use, will be expanded from the current product experience to personalization; in terms of use, will be expanded from the current product experience to personalized customization Expansion of services, from the current product experience to personalized customization; in the use of the current "sole construction and self-management" to "cooperation **** enjoy" expansion. The future of the Internet era, will be a "network of one" era, will be a "connection of all" era, will be a "data is king" era, will be a "personal customization" era, will be a "personal customization" era, will be a "personal customization" era, will be a "personal customization" era, will be a "personal customization" era, will be a "personal customization" era. The era of "personal customization" will be an era of "interconnection **** enjoy".

Some professionals divide the Internet intelligence process into two eras: the first era for the click era. 1964 American Doug Engelbart invented the mouse with practical significance, and in the 1990s Microsoft launched the windows system. The world has become a global village since then, and the curtain of self-media has been opened historically. The second era is the touch era. Steve Jobs launched the Iphone touch screen smartphone to the world, this genius creation, not only subverted the use of cell phones, but also changed the world. Some people predict that the third era of Internet intelligence is the voice era, where you don't have to move your hands just to speak to control everything. Others predict that the future intelligence of the Internet is the age of physical sensation, and others envision that the future intelligence of the Internet is an ecological chain. Of course, the highest state of Internet intelligence is that people are in the network but do not feel its existence. In the future, who can lead and succeed in the innovation of intelligence, who will be able to occupy the forefront of the development of the Internet, leading the trend of Internet development.

The future of the Internet is in connecting everything, and now the connections are all "hillbilly". The key to the success of an Internet enterprise lies in the availability of a platform that meets the market

Connectivity generates efficiency, connectivity generates value, and connectivity is the fundamental direction and ultimate goal of Internet development. Nowadays, the connections are all "mountainous", and many aspects are one and the same. Big data is not the same as big numbers, more and more countries and regions will establish the Internet of Things as a strategic focus for fostering core competitiveness. The United States has explicitly elevated the Internet of Things to one of the priorities of its national innovation strategy, the European Union has formulated a 14-point action plan to promote the development of the Internet of Things, and Japan and South Korea have also formulated a strategy to take the Internet of Things as a key development priority. Intel is researching and developing a network system that connects industry, energy, transportation, retail, healthcare, security, smart buildings, and smart cities; Cisco is implementing the "Internet of Everything" strategy based on cloud computing and big data, and is ready to invest $2 billion to connect independently dispersed clouds together to provide fast and convenient services for applicants. Provide fast and convenient services. Industry insiders say: 2020, the number of global connections will reach 50 billion, the Internet of Everything will create a 19 trillion U.S. dollars in the market, this figure is equivalent to almost twice the country's GDP last year.

The market is the platform, the platform is in the market. Whether an Internet business can work or not, it all boils down to whether there is a platform that meets the market. China's Internet giant Alibaba through the construction of Taobao and other platforms, from 2006 to the present has absorbed more than 10 million online stores, some stores sales to more than a billion dollars. Last year, Taobao sales of more than one trillion dollars, all of which were made by these online stores. In particular, it took them three years to turn the "Double Eleven" festival into a worldwide shopping spree, covering 194 countries and regions. For the first time, a new festival created by the Chinese has been accepted by the world, which shows that China's Internet culture has begun to influence the world. Similarly, why has Zuckerberg's Facebook site continued to grow? Because it creates a platform for people to communicate freely and equally. No matter who, can be on this platform and film stars, business leaders, political authority dialog exchange. The platform of mobile Internet music also has great market potential, I visited the China Mobile Sichuan wireless music base in 2013, its annual turnover reached more than 30 billion yuan.

The Internet will bring an era of low-cost and zero-marginal-cost marketing. The product is king is an iron law, the Internet will be more intense in the future in the product experience, profit model competition

In the market economy conditions, the product is king is an iron law. Why do people like millet phone so much? The fundamental reason lies in the fact that it integrates user experience into the manufacture of cell phones. The company allows every user to participate in the design and improvement of the phone, and choose the best and adopt, greatly enhancing the user's feelings towards the millet phone. A user is a sales channel. That's why Xiaomi, which only started in 2010, has grown into a cell phone manufacturing giant in a few years. Online games are also particularly popular among young people because of the realistic experience in them. in 2014 the number of people playing online games increased to 550 million, and the industry revenue exceeded 100 billion yuan. According to the information, the willingness of mobile Internet users to pay for mobile Internet is rising, and by the end of June last year, more than a quarter of them had paid for it.

The Internet will bring an era of low-cost and zero marginal cost marketing. The most common profit model for Internet companies is to make profits by offering free products and services, a free profit model that has become very popular due to the translation into Chinese of the book "The Zero Marginal Cost Society," written by U.S. expert Jeremy Rifkin. Baidu has made huge profits by offering free search and other content services that attract large amounts of advertising, with its ad revenue surpassing that of China Central Television last year. Tencent makes money from teenagers by offering free WeChat and mainly operating games. The hotly contested "Dripping" and "Express" wars earlier in the year saw Internet companies provide free app software for cabs to enable passengers to easily find empty cabs. At the same time can also be through the cab, the express, takeaway, procurement and other things that originally do not go together, and produce value-added effect. In the end, the so-called free Internet companies is ultimately to charge, free this fee is ultimately to charge that fee, free tips is ultimately to make a lot of money.

Some Internet companies have also created brand-new profit models, most notably Chris Anderson's long-tail theory. When he analyzed book sales at Amazon.com, he found that the overall benefit of focusing on the "tail" of a cold product is likely to exceed that of the "head" of a hot product. The Internet era will be a focus on the "long tail", to play the "long tail" benefits of the era.

An insecure cyberspace is terrifying and will bring chaos, strife, and even devastation to mankind. In the future, the fight for cyberspace and the maintenance of cybersecurity will be even more intense

We used to say that there are four natural spaces, land, sea, sky and space. After the birth of the Internet, another cyberspace has been added, which is a kind of man-made space. Governments are paying more and more attention to cyberspace, and the competition around cyberspace is getting more and more intense. The main performance in the technical Internet management rights, cyberspace rule-making and discourse rights, military "network control rights". Now many countries, especially the United States and other developed countries are in the development of network weapons, the formation of network forces, the development of network military technology, in order to seek in the Internet battlefield to obtain absolute military advantage. A U.S. military expert said: to defeat the enemy, 100 years ago, is to fight a large-scale mechanized war; 50 years ago, is to plan a nuclear war; 10 years ago, is to launch a war of information technology; now, it may be noiselessly carry out a network war.

Network security is also an issue of great concern to all countries. The Snowden incident and last year's leakage of private photos of many Hollywood actresses, including Jennifer Lawrence, are typical examples. Recently, there is a new book called The Connected World, which says that in the future, there will be a lot of sensors around everyone, in which case the whole world, including all human activities, will be exposed in the cyber world. This poses a more serious challenge to the maintenance of national security and the protection of personal privacy.

The Internet brings political transparency and democratization, but also makes political violence and expansion easier; it makes people's thinking more open and agile, but also makes thinking "fragmented" and superficial; it is conducive to the formation of global **** knowledge, but also lead to ideological and cultural pluralism and collision

Since its birth, the Internet has been characterized by a clear and distinctive style. Soon after the birth of the Internet, it came into the lives of ordinary people with its distinctive grassroots nature. Currently, there are about 3 billion Internet users in the world, of which 649 million are Chinese. 2012 is the first year that cell phones surpassed desktop computers to become the first Internet terminal for Chinese Internet users. By the end of last year, the size of China's cell phone Internet users has reached more than 530 million. The Internet has unprecedentedly increased netizens' participation in politics, and it should be noted that netizens' public opinion sometimes lacks rationality, forming a kind of "one-sided" online public opinion, which, if out of control, may lead to populism and online violence, thus threatening the stability of society and the country. At the same time, the Internet has also changed the boundaries of political power and the way of democratic politics to some extent. Whether it is presidential and parliamentary elections or major events such as diplomacy and rallies abroad, the Internet has played a very important role in political organization and mobilization. the regime change that has swept through the Middle East and North Africa since 2010 is the result of the use of the Internet by Western countries to organize and mobilize.

On the Internet, people can realize a new type of cultural **** enjoyment. The Internet has turned the globe into a meeting place for the exchange of ideas and culture, and into a salon of ideas and culture. Only Google's online translation reaches 1 billion times a day, equivalent to the amount of global human translation in a year. The Internet is conducive to the rapid popularization of the concepts of development and progress of mankind, however, the Internet also opens the door for the spread of complex and pluralistic as well as wrong and ugly ideas and cultures. As the Internet makes culture "fast food", genre literature and entertainment culture will replace pure literature as the mainstream of literature, and "entertainment to death" has even become a fashion.

Massive, cluttered, short and superficial are the characteristics of Internet information and knowledge. If the traditional reading in the past produced a slow thinking, specialized thinking, deep thinking and systematic thinking, then today's Internet reading produced a fast thinking, mixed thinking, shallow thinking and fragmented thinking. It is said that some scientists are developing a special chip, implanted in the human brain and directly connected to the network, so that you can not read and do not need to memorize and naturally have a wealth of knowledge. If this is the case, it will be very difficult for human beings to emerge as great thinkers, great theorists, great scholars and great scientists.

The Internet has fundamentally changed the existing mode of production and economic mode of operation, but the vulnerability of the economy and the risk of a substantial increase in the economy is prone to give birth to the virtualization of the economy, bubbles and hollowing out

The rise of e-commerce, first of all, on the traditional business has formed a huge impact. In the past, some of the large shopping malls were also a sharp decline in customers, some physical stores were forced to close, some were forced to combine with the Internet, the implementation of online and offline O2O business model. Second, the rise of Internet finance, the traditional financial industry poses a huge threat. 2004 December, Alibaba created the first third-party payment company located in the e-commerce payment "Alipay", opened the prelude to the network of financial. Especially in recent years, the rapid expansion of the P2P model has initially formed a new type of financial industry that is completely different from traditional finance. 2013, the number of P2P online credit platforms increased to 1,000, and the transaction scale exceeded 100 billion yuan. There is also the crowdfunding model. By the end of October last year, there were 113 crowdfunding websites in the country. Thirdly, 3D printing and Germany's Industry 4.0 revolution will transform the entire manufacturing industry to user-oriented personalized customization.3D printing will subvert the standardization, scaling and synchronization characteristics of traditional manufacturing. Such as 3D printing this technology to further mature, from now printing small products to the future can print large products and complex construction of high-end products, that the production line will completely disappear, the scale of the big factory will also completely disappear. As for the fourth revolution known as the German industry 4.0, a change in the past, a clear division of labor production process, with big data and cloud computing will be people, machines and equipment, products, sales and services linked together and constantly generate new data, mutual communication, efficient analysis, real-time integration, optimization of resources and production chain, and production according to the user's needs. Fourth, the use of cloud computing and big data can make the macroeconomic situation clear at a glance and adjusted at any time according to the changes in data, thus avoiding the blindness of the market. From this perspective, the Internet has the potential to rewrite the market economy system, now hailed as the golden rule, and realize the planned economy system predicted by Marx on a global scale.

But the more high-tech something is, the greater the risk it hides and the more prominent the vulnerability it has. If the Internet once encountered hacker attacks, or serious natural disasters, as well as the network itself appeared to be a major technical failure, the loss and harm caused will be very heavy. At the same time, we should also see that the high value-added network economy and high rate of return, easy to lead to people's investment impulse, so that the economy appears "bubble", and at the same time will give birth to the virtualization of the economy, which will lead to the weakening of the real economy, and ultimately make the whole economy towards "hollowing out ". The 2001 economic crisis in the United States was caused by the bursting of the Internet bubble, and the 2008 financial crisis was caused by the "bubbling" and "hollowing out" of the economy.

While the Internet provides new technologies and means for scientific research, it may also lead to the polarization of scientific research

The most prominent advantage of the Internet is its high speed and large capacity. According to reliable sources, the UK and South Korea are working on 5G and intend to launch it by 2020. What does this 5G mean? It is that the speed is 100 times faster than 4G, which is equivalent to downloading 33 high-definition movies in one second with a network delay of only 1 millisecond. Big data and cloud computing then provide this extremely rare condition for scientific research. People still remember the development of "two bombs and one star" half a century ago. At that time, the calculation of the relevant data are relying on hand-cranked computers to complete the first atomic bomb explosion data are experts wearing chemical suits to the site of the nuclear explosion to take. Now with sensors, with the Internet, with cloud computing, many complex and difficult data operations can be automatically completed and produce accurate results, many of the data that could not be calculated by hand in the past has become a breeze, and some of the major scientific tests can even be completed on the network. Some major scientific experiments can even be done on the Internet, such as the testing of nuclear weapons on the Internet. There are also scientific studies such as the arrangement of human DNA, but also only in the computer and network technology to a higher level can achieve substantial results.

But the Internet also has the potential to take scientific research to extremes. For example, the human life code, human cloning and replication of artificial intelligence. If scientific research in these areas is left unchecked and unchecked, it will one day have disastrous consequences for humanity. Then there is the strong practicality and profitability of the Internet, which will induce some people to be enthusiastic about utilitarian technological innovations and uninterested in the study of basic scientific theories.

Human beings, while making full use of the Internet, seem to be becoming slaves of the Internet step by step, thus suffering from "dependence", "indifference" and "phobia".

From the agricultural era of sunrise and sunset, to the industrial era of standardization, synchronization and mechanization, to today's Internet era of instantaneous, personalized and intelligent. The way of life of human beings is a reflection of the level of productivity of human beings in a certain period of history. What kind of productivity there is, what kind of lifestyle there is.

In developed countries, a new lifestyle of "use at any time, why have" is being accepted by more and more people. In the United States, young people **** enjoy the car is becoming fashionable, the country has 800,000 people joined the car **** enjoy the club, the world has 27 countries **** 1.7 million people enjoy the car **** enjoy the service. There is also the popularity of "couch travel". It originally refers to two people who do not know each other, through the network to meet, to each other's countries when traveling in the living room of each other's home to help each other's travel, did not expect to become a new trend in travel, its members have developed to 207 countries around the world 5.5 million people.

Human beings seem to be becoming slaves to the Internet even as they make full use of it to improve their lifestyles and achieve greater happiness. From the problems that have been exposed, the main manifestation of the Internet "dependence", caused by the Internet "indifference", as well as the "phobia" of the Internet.