Traditional Culture Encyclopedia - Traditional customs - Mid-Autumn Festival making mooncake activity program 5 articles

Mid-Autumn Festival making mooncake activity program 5 articles

Mooncakes were really associated with the Mid-Autumn Festival in the Ming Dynasty. At that time, the city of Beijing appeared in a kind of fruit as the filling of the moon cake, and people in the Mid-Autumn Festival this day to make their own moon cake, used for self-eating and gifted to friends and relatives, to express reunion and congratulations. I organized the "Mid-Autumn Festival do mooncake activities program 5" for reference only, I hope to help you!

Mid-Autumn Festival Mooncake Activity Plan 1

Activity Objective: To know that the Mid-Autumn Festival is a traditional Chinese holiday, there is a custom of enjoying the moon, eating mooncakes, etc.; to try to express the pattern of the mooncake on the dough with the method of mold printing, patterns.

Activity Preparation : Flour, mooncake molds, hats, tablecloths, masks, music

Activity Process:

A. Mid-Autumn Festival

Do you know about the festivals unique to China? Spring Festival, Lantern Festival, Qingming Festival, Dragon Boat Festival, Mid-Autumn Festival, Respect for the Elderly Festival, the origin of the Mid-Autumn Festival and the related legends and customs "Chang'e Runs to the Moon", "Houyi shoots at the sun" and so on. Eat moon cakes, enjoy the moon Mid-Autumn Festival customs are many, the form is also different, but they all send people unlimited love of life and the desire for a better life.

Second, look at the mooncake, say mooncake

Say the mooncake is different

Shape is different - generally seen is round, there are square, heart-shaped and so on

Patterns are different - the mooncake are patterned, some are patterns, and some have the text of the fillings are different - soybean paste, roses, fresh meat

Three: Making Mooncakes

Discussion: What methods can we use to make mooncakes

Teacher's demonstration: First, take an appropriate amount of dough, roll it round in your hands, and press it gently with the mold to keep the surface of the mooncake smooth. Take out the plastic knife and carve a pattern on the mooncake.

Four, free to work in pairs to choose materials to make

Observe the children to make the situation, timely and appropriate to give tips, demonstration and other help. （


V. Introducing and displaying homemade mooncakes.

Six, the extension of the activities:

Take the good moon cakes to the cafeteria to steam, so that the children can taste their own hand-made moon cakes.

Mid-Autumn Festival mooncake activity program two

First, the background of the activity:

With the arrival of the Mid-Autumn Festival, a traditional Chinese festival, many businesses aiming at the Mid-Autumn Festival business opportunities, around the mooncake and other Mid-Autumn Festival gifts to do the article. We are based on the "xxx" this pastry leading enterprises, seize the Mid-Autumn Festival this favorable opportunity, trying to achieve the development of new forms of brand moon cake promotions, the development of this promotional planning and design.

Second, the promotional objectives:

1, the consumption of mid-autumn mooncakes to drive the sales of the store, the image of the store to activate the sales of mooncakes. Reunion moon, reunion love, "Taoxiangcun moon cake" sent home.

2, through the Mid-Autumn Ambassador gift-giving good words and deeds to infect customers, enhance the corporate image.

3. Provide convenience for customers and attract more customer base.

4, to convey emotions for customers.

5, this activity is basic, can be extended to other festivals to use, such as Christmas or New Year's Day.

6. Increase the means of competition and make a difference.

Third, the commodity promotion environment analysis:

(a) Macro market factors have a great impact on the enterprise, and this influence factors can not be controlled by the enterprise. Enterprises can only study the macro-environment and its changes, looking for opportunities in their favor, in order to occupy the market and obtain greater economic benefits.

Macro-environmental factors are:

1. Demographic factors: Mid-Autumn Festival, family reunion, consumers are more concentrated, which is conducive to the promotion of goods.

2. Economic factors: at the time of the financial crisis, to stimulate domestic demand, stimulate consumption.

3. Social and natural factors: the Chinese people attach importance to this traditional festival, driven by the cultural flavor, also set off a consumer storm.

(b) "The customer is God", only our promotional products to meet the needs of consumers, to win the trust of consumers, in order to Mid-Autumn Festival, family reunion, "xxx mooncake" to bring you happiness and contentment.

1. Consumer behavior and psychology: Mid-Autumn Festival is a time to think of relatives; family reunion over the Mid-Autumn Festival. Mid-autumn gift-giving, relatives and friends visit and other consumer behavior, consumers in the consumption process for product selection has its own psychology, promotions to seize the consumer psychology of reasonable promotions

2. Consumers need the level of service: in the relatively competitive Mid-Autumn Mooncake market, the consumer pursuit of good quality products at a low price, Taoxiangcun mooncake old already have a variety of market advantages. Meet the need to improve the level of service.

3. Consumer purchasing power analysis: consumers seek to meet their greatest needs and inexpensive goods, our promotion based on low price, high quality, truly affordable for customers, but also adapted to the purchasing power of customers.

4. Consumer consumption environment analysis: consumers in the many moon cake promotions, the choice is wide, we will maximize the promotional process to improve the promotional environment, improve the quality of service, is the consumer in the promotion of a real win-win situation.

(C) The modern society is a competitive society, "Mid-Autumn Festival mooncake" competition will be more intense, only to defeat the competitors, in order to make our "Taoxiangcun mooncake" has a greater sales volume, get more profits.

1. Competitor's strategy: in the same period, the use of a variety of ways to promote, such as shopping malls promotions, supermarket promotions, and other products tied together to promote.

2. Competitor's goal: to further expand the brand effect and increase sales profits.

3. Advantages and disadvantages of the competitors: the advantage is to expand a wide range; disadvantage is a single means, high cost, transportation inconvenience.

4. Competitor's response mode: there is a complete service organization, effective cooperation of various departments, can meet the needs of consumers in a timely manner, and accept consumer feedback.

(D) Internal environment analysis

1. Resources: the ability to liaise with manufacturers in a timely manner with the source of goods, will not cause the accumulation of goods or off-sale.

2. Competitiveness: high quality and low price: convenient transportation: strong teamwork and diversified means of service.

3. Logistics output input: easy transportation, basic "zero inventory.

4. Production operation: assembly line operation, quality assurance, efficient production.

Fourth, advertising analysis:

1. Advertising objectives: through large-scale advertising, to achieve the realization of promotional activities and extensive.

2. Advertising cost: 1000 yuan

3. Advertising message: publicize the brand, improve influence, expand sales channels and increase sales.

4. Advertising media: newspapers and leaflets

5. Evaluation of advertising effect: to achieve the promotional purpose during the festival, to establish the awareness of the brand of Taoxiangcun in the hearts of consumers; to further publicize the culture of Taoxiangcun's long-established enterprise!

V. Activities:

1. Time: x month x - the day before the Mid-Autumn Festival

2. Location: activities are limited to xxx city

3. Preparation for the event:

1), to arrange for a certain amount of transport trucks with the "Mid-Autumn Festival Ambassadors ".

2), the driver must be familiar with the urban driving routes, required to minimize the time consumption in the delivery process, improve the efficiency of delivery.

3), the "Mid-Autumn Festival Ambassadors" to the language and action of education, and learn to encounter problems in the handling of methods.

4) Improve the selling price of mooncakes to maximize the overall profit.

5), contact card dealers, buy a certain number of beautiful cards, it is best to be able to give different objects according to the different categories of cards, such as: lover card, loved ones card, friend card, etc..

4, the activities of the promotion: in the activities of the implementation of a week or so before the posters in the mall to publicize the activities, but also through the newspaper, radio and other ways to strengthen the breadth of publicity. But to carry out a certain costing can be implemented. The publicity should try to make the language simple and easy to understand, and the need for special circumstances necessary to explain.

Six, Note:

1, the customer to buy gifts according to their requirements for packaging, and ask and register the request for delivery of the detailed address and the best delivery time period, it is best to let the customer to provide their contact phone number and the recipient's contact phone number to facilitate the gift of special circumstances can be contacted.

2, "Mid-Autumn Ambassador" of the words and deeds on behalf of the honor of the mall, must be "ambassadors" for strict selection, image and language affinity must be good, and for the possible problems must be on the The "ambassadors" must be educated about the problems that may be encountered.

3, in order to avoid some problems, the delivery of this activity can only be limited to the mid-autumn gifts, can not involve cash, in the packaging must be checked on the gift, there can not be cash.

4, due to the possibility of customer refusal, etc., in the event of publicity should be explained, and explain that the occurrence of this situation shopping malls to return the original gift contact with the customer.

5, there is a refusal to accept or the customer is not in the case, the "ambassador" must contact the person in charge of the shopping mall as soon as possible, informed of the situation to continue with the next task, by the mall staff to contact the customer or the recipient of the gift to inquire about the solution.

6, the gift must be sent to the mall for the products purchased, the buyer must leave a real contact number and name, such as the number left in error caused by the return of the goods can not be returned to the mall after 7 days have the right to deal with this point should be in the publicity or activities carried out to explain.

7, the card in the self-written gift is the customer for the recipient of the most sincere wishes, is the emotion of the frank disclosure, so the selection of the card must focus on the appearance of its fine and inside the text of the connotation. If the price of moon cakes to do adjustments, the card can also be changed to calendars, of course, inside the mall to have the relevant introduction. The company's business is to promote its products and services to the public.

Mid-Autumn Festival mooncake activity program three

Objective:

1, to understand the origins of the Mid-Autumn Festival, know the basic cultural practices.

2. By observing and recording the changes of the moon, we know the relationship between the festival and the moon, and arouse the children's interest in astronomical phenomena.

3. Through a variety of moon cakes, children can develop an understanding of the concept of number, cognition and the classification and comparison of figures.

4, through the collection of information, narration, the development of children's oral expression skills.

5. Create children's songs about the moon and mooncakes, and enjoy and perform related songs.

6, the hands-on ability to exercise.

Activities

1---The changing moon

Activity purpose:

1, the process of the activity:

1, starting from the first day of the eighth month of the lunar calendar, the children were asked to observe and record the moon with their parents at home. and parents to observe and record the moon together, children record in the form of painting, tell their own findings, parents record in writing.

The next morning, after coming to the park, they told each other what they had observed.

2. After the fifteenth day of the month, the children will bring their records to the kindergarten and hang them in a designated place, so that they can look at each other and find the pattern of the moon.

3. Starting from the 16th, after observing the moon at night, come to the kindergarten in the morning to record their observations and tell each other.

4, adhere to the record a month later, guide children to summarize and express the law of change of the moon, stimulate children's interest in scientific phenomena.

Activity Reflection: Parents' sense of cooperation needs to be improved, only Jin Chun, Zheng Yang and a few other children's records are very complete, very carefully, the other children's records of some of the adults only words, the child is just telling, participate in the senses too little; there is also a part of the parents may feel that this matter is not important to the development of the child, so the child asked for it, and do not take the initiative to cooperate with the child and the child did not observe the moon together.

There is a change in the parents' concept of education.

Activity 2 --------- Making Moon Cakes (Parent-Child Activity)

Activity Purpose:

1, Activity Requirements:

1, In the activity, parents let go of their children to do, parents only play a role in helping to guide.

2, into the activity room, to whisper, in order not to affect others as a principle.

3. After the activity, organize all the things and return them to their original places.

4. Prepare the materials for making mooncakes (rolling pin, panel, mold, mooncake filling), and prepare oil and water uniformly.

Activity process:

1, children and parents make moon cakes together.

2. Put the mooncakes into the oven.

3, outdoor traditional games - plastering, cutting watermelon, *** with the participation.

4. Indoor games - grab chairs, parents and children play separately.

5. Tasting mooncakes.

Extension activities: After the 15th, you can bring the mooncake boxes to the kindergarten, hold a mooncake packaging exhibition, visit and appreciate the beautiful packaging; design and production of packaging containers, give full play to the imagination and creativity of young children, as well as the perception of the beauty of the perception, understanding, and power of expression.

Mid-Autumn Festival Mooncake Activity Program IV

I. Activity Background

Mid-Autumn Festival on August 15 is a traditional Chinese festival, and every festive season is twice as good as the family, the mooncake has become the best gift to our friends and relatives, to express our blessings.

















4. strong> V. Promotion places

The major shopping mall counters, supermarket windows and the franchise

Six, the content of the activities

1, to carry out group purchasing business, group purchase discounts, to facilitate the distribution of benefits to the various units of the organization, where a one-time shopping amount of more than 1,000 yuan, free of charge! Delivery (within 5 miles).

2, for different groups of people, the development of a variety of prices ranging from the moon cake gift box, is a gift to friends and relatives, the festive season gift of choice

3, shopping full of 180 yuan that is the gift of exquisite gift boxes, or a gift of 30 yuan voucher, can be exchanged for any goods in the store.

4, shopping both send a gift (candy and other small gifts)

VII, publicity

Posters in the various sales locations, the issuance of flyers, and through the radio, television and other media advertising.

VIII, store decoration

The restaurant and the lobby of the environmental layout, as far as possible to highlight the "peaceful, reunion, festive" Mid-Autumn Festival atmosphere

IX, dining features

2, set up a main table in the middle of the restaurant (about 10 people), for the reunion dinner crew and star with. In principle, each hotel to invite a theater group.

3, according to the needs of tourists, the production of economic and so on, warm and so on, luxury and so on the reunion banquet standards, and provide menus, listed in the menu in the name of the dish must have a "reunion" symbol, specifically by the hotel implementation. My company unified publicity, specific booking by the travel agency to contact the hotels, booked until the end.

Mid-Autumn Festival mooncake activity program five

First, the name of the activity : reunion celebration of the Mid-Autumn Festival, the baby hand to do the mooncake

Second, the time of the activity : Saturday, September 29, 20xx, 9:30 a.m.

Third, the location

：xx district xxx street and east tianguang road intersection, xx baking workshop

four, activity preparation ：mcfeeb - activity venues, guide operators, diy moon cake raw materials, small gifts, packaging boxes, the day to buy moon cakes or other store Whether or not to enjoy preferential treatment of food.

Rituals - activity sign-in book, pen, balloons, hula hoops 10, a red ribbon, Christmas tree 2, a number of paper moon, a number of string, baskets 2, audio equipment.

V. Activity costs : No other charges outside the cost of raw materials for moon cakes, moon cakes 8 yuan each

VI. (baby's name, date of birth, contact information, the number of people present)

2, the number of moon cakes to be made/unit: block

3, pay directly after registration of the activities of the raw material costs, where the registration of the raw material costs not paid for the registration is invalid

7, payment : Alipay payment/xxxx kindergarten xxx early childhood center to pay cash,

: Paypal payment/xxxx kindergarten xxx early childhood education The center to pay cash,

Address: xxx district xxx street and a Kuang Street intersection 1598--8, xxxx neighborhood a18 building

Phone: xxxxxx

VIII, the flow of activities:

1, Introduce the Mid-Autumn Festival and the origin of mooncakes

The 15th day of the 8th month of the lunar calendar is the traditional Mid-Autumn Festival in China, which is the second largest traditional festival in China after the Spring Festival. The fifteenth day of the eighth month falls in the middle of the fall, so it is called the Mid-Autumn Festival.

Another theory of the origin of the Mid-Autumn Festival is:

On the 15th day of the 8th month of the lunar calendar, which coincides with the ripening of rice, families worshiped the god of the land. The Mid-Autumn Festival may be the legacy of the Autumn Report.

The legend of the Mid-Autumn Festival is very rich, Chang'e Runs to the Moon, Wu Gang felled the cinnamon, the Jade Rabbit pounded medicine and other myths are widely circulated.

During the Mid-Autumn Festival, there are fewer clouds and fog, and the moonlight is bright and clear. In addition to a series of activities to be held by the people to appreciate the moon, offer moon worship, and eat mooncakes to wish for reunion, some places also have activities such as dancing with grass dragons, building pagodas, etc. In addition to mooncakes, there are various kinds of seasonal food, which are also popular. In addition to mooncakes, a variety of seasonal fresh and dried fruits are also Mid-Autumn Festival night food.

A long, long, long time ago, moon cakes appeared in our country. The origin of the name "mooncake", it is said, is in a year of Mid-Autumn Festival, Emperor Xuanzong of Tang and Yang Guifei enjoy the moon to eat Hu cake (Hu cake, moon cake "used to be"), Emperor Xuanzong smack "Hu cake" is not good, and the jade face of the reddish-reddish-white. Not good to hear, and the jade appearance of the red lips of Yang Guifei looking up at the moon, thoughts surging, and out of the mouth "moon cake" two words. Since then, the "moon cake" will replace the "Hu cake" in folklore.

Another way of saying mooncake is:

Mid-Autumn Festival eating mooncake is said to have begun in the Yuan Dynasty. Legend has it that Zhu Yuanzhang is the note hidden in the cake to notify all the good guys up

the news of the uprising, and achieved success, Zhu Yuanzhang was so happy that he hastened to pass down the word of command, in the coming Mid-Autumn Festival, so that all the soldiers and the people with the people to enjoy, and will be the year of the rise of the army in order to secretly transmit information "moon cakes", as a festive seasonal pastries rewarded the ministers. Since then, the "moon cake" production more and more fine, more varieties, as large as a disk, become a gift of goodies. After the Mid-Autumn Festival to eat the custom of moon cakes will be spread in folklore. Mooncakes we are see more, eat more, this professional practice I'm afraid I don't know more people it ~ ~ ~ ~

Mid-Autumn Festival is coming, today let our parents take the baby to experience a special mooncake diy journey!

2, please staff to guide the baby parents to visit the pre-preparation procedures to do the moon cakes

3, do the moon cakes began

(1), in the staff under the guidance of the beginning of the number of their own reported moon cakes to do the moon cakes (the staff requirements, each group of families, a baby, a parent accompanied by the rest of the counterparts of parents in the side of the watch)

(2), after the good Unified into the oven for baking

(3), waiting for the moon cakes out of the oven

4, parent-child games

(1), caterpillar

Preparation: 10 small hula hoops, **** 5 groups, each group of 3 people, 2 hula hoops

Rule: each family sends a child and two adults, the three lined up in a column, the first circle set in front of the two people, the second circle set in front of the two people. Two people, the second circle set in the back of two people, than which group ran through the prescribed route, in order to increase the difficulty, can be set up on the route of the log bridge, caves and other obstacles.

(2), pick the moon

Preparation: a number of paper moon, a number of rope, Christmas tree 2, hula hoops 10

Rules: divided into two groups, each group of five families, in the form of relay through the obstacles, the parents picked up the baby hanging in the tree moon return to the starting point in the group's basket inside to see which group to pick the most moons for the win.

(3), the moon moon where to run

Preparation: a red ribbon, a yellow balloon,

Rules: all the families are divided into two groups, pick up the baby stood on both sides of the ribbon, the teacher threw up the yellow balloon to the sky, the parents of the baby's body with any part of the body to touch the balloon, if the balloon fell on the ground on which side, the group will lose.

5, the moon cake out of the packaging

If you want to make this special handmade moon cake as a gift, Mai Brown Bakery has prepared a gift box for you to choose

Gift box (packaging another cost)

Nine, the end of the activity

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