On the new media era on the digital media industry has what effect

In the new era of digital development, the new media as the latest form of media, the traditional media has brought a great impact, but also for the diversification of the development platform to provide more marketing methods, the application of the new media in the process of industrial and economic development, not only to achieve the basic adjustment of the industrial and economic structure of the role of the industrial economy, but also better to promote the industrial and economic branding effect.

In the era of "new media", only the organic integration of traditional film and television art and new digital media can better promote the sustainable development of film and television art.

Traditional film and television art in the virtual creation of shortcomings, so in the virtual theme of some of the film and television works in the creation and shooting, you can actively introduce advanced digital media technology, in order to create a more beautiful virtual scene, enhance the level of artistic enjoyment of the audience. In the multimedia musical "White Lady", it is through the application of digital media technology that a vivid virtual scene is presented to the audience. At the same time, the integration of traditional film and television art and new digital media technology is also inseparable from the integration of the connotation of the work. The shocking scenes presented by digital media technology can penetrate into the hearts of moviegoers, thus triggering profound thinking. For example, in the movie "Wandering Earth", the new digital media technology is used to present the audience with a picture of the future of the earth's demise, which in turn triggers people to think about the issue of protecting the environment. Only by linking film and television art and value connotation, can we make film and television works more vivid, image, better reflect the artistic value of film and television works.