Dare to think and do after 85, and be a beautiful entrepreneur.

Dare to think and do after 85, and be a beautiful entrepreneur.

In the past year, I have followed and observed many entrepreneurial teams, and also "ruthlessly" criticized and exposed many entrepreneurial teams that are fooling under the banner of Internet thinking. However, it is a pity that for quite some time, entrepreneurs such as Ma Jiajia and Yu Jiawen, who are advertised as post-90s, still occupy the headlines of major media. They stand in the spotlight and are sought after by the media through their language.

If we really look back, Ma Jiajia, Yu Jiawen and other post-90s "entrepreneurial idols" can become popular, but it is a reflection of the current domestic flashy and anxious, utilitarian-oriented mobile Internet entrepreneurial environment. Many entrepreneurs don't concentrate on polishing their products, but more hope to detonate their products through hype or become famous overnight.

So, what kind of attitude should a real entrepreneur have? Why do they want to start a business?

Entrepreneurship is doing fun and cool things.

Not long ago, my friend introduced me to a female entrepreneur born in 1986. Her name is Ouyang Molly. The first time I saw Ouyang Mo glass, it made people feel amazing. The skin is fair and beautiful, clean and tidy, typical of beauty of chongqing. So it is difficult to connect her with the identity of the CEO of a startup company. And my biggest question is, she can rely on her face to eat, why do she have to start a business in the most competitive mobile Internet industry?

In fact, she had 8 years of working experience before, worked in a foreign-funded enterprise in Shanghai for 3 years, and founded an advertising company with more than 30 people. This venture is equivalent to a second venture. As for why she chose to start a business in the field of mobile Internet this time, Ouyang Jasmine's answer is that what she did before is not cool enough. Since he started his business on the mobile internet, he has always thought it is a very fun and cool thing. In the process of talking with her, I learned that she belongs to a person who can play and has a wide range of hobbies. She played in Tai Ji Chuan, studied Chinese studies, and even formed a band in the university. The pursuit of coolness and fun may be something in her bones.

Her entrepreneurial project is called Express Mail, which is a closed-loop solution of catering o2o combining software and hardware, mainly solving the lunch problem of white-collar workers. On the software side, through the App or WeChat service number, users can choose a nearby fast food restaurant to order and pay directly, while on the hardware side, they can provide a catering machine loaded with an intelligent system for fast food restaurants free of charge. Users can place orders on the way to fast food restaurants and track the catering situation in real time. After arriving at the fast food restaurant, they can scan the QR code on the catering machine through WeChat or enter the password received after placing an order to take the meal directly.

Ouyang Moli introduced that the whole experience from ordering to picking up meals does not exceed 5 minutes, which can improve the operating efficiency of fast food restaurants by about 30%. At present, there are six fast food restaurants in Chongqing, and the average daily order of each restaurant has reached 150. Next, she and her team will further promote the project to the whole country, eventually covering100000 fast food restaurants.

At present, their promotion mode is to provide a smart system for a fast food restaurant free of charge. The cost of a smart dining cabinet is close to 20 thousand yuan, and they also subsidize users with a 30% discount on each order. If it is expanded to 65438+100000 restaurants, it will cost at least 200 million yuan. Moreover, the more restaurants they promote, the more subsidy funds they need, which will be a very money-burning industry. But because of this, it may also become one of their moats, because once it gains the first-Mover advantage, it is difficult for competitors to copy it.

How does the entrepreneurial team of 20 people play the 100 billion market?

However, to be honest, although I admire Ouyang Molly and her team's project. But when I first heard about this project, my first feeling was that this project was too heavyweight. It should meet the needs of both B-end users (fast food restaurants) and C-end users, which is beyond the control of ordinary startups. It requires both experience, capital and strength. And they are just an entrepreneurial team with less than 20 people. Can they really get a slice of the food and beverage market of hundreds of billions or even trillions?

With the deepening of the dialogue with Ouyang Moli, I finally understand why an entrepreneurial team led by a post-80s woman living in the southwest dares to play such a heavy O2O entrepreneurial model in the catering field. According to Ouyang Jasmine's point of view and my understanding, there are three main advantages:

Internet giants provide basic services.

First of all, platforms such as Tencent and Baidu have built mature and stable basic services, which enable entrepreneurs to carry out simple and rapid customized development with the help of their open platforms, without developing the lowest basic services, making entrepreneurs' new products go online faster.

For example, express delivery products, on the one hand, they developed their own service numbers by using WeChat official account development platform, so that users can enjoy their services through WeChat; On the other hand, they can quickly realize online payment with the help of WeChat payment system without developing their own payment system. This greatly shortens the online time of their products and reduces the development cost. Although they have developed a separate App, about 50% of the orders currently come from the WeChat service number.

2. The demand for traditional commercial catenary is strong and the market is becoming more and more mature.

Secondly, offline traditional enterprises, especially the catering industry, are increasingly accepting the Internet. Ouyang Moli said that this is especially thanks to the "Hundred Regiments War" (referring to the price war between group buying websites) to help them educate the catering market in depth. This makes their projects easier to be understood and accepted by fast food restaurant owners, thus shortening their time to explore the market and saving a lot of costs for entrepreneurial teams like them in the education market.

Ouyang Moli also believes that the formation of users' habit of using mobile payment is also a mature performance of the market. This is mainly due to the "subsidy war" of Didi and fast taxi software since 20 13, which has made mobile payment users in first-and second-tier cities rapidly popular and educated the mobile payment market extensively and deeply. This solves the most important payment problem and clears the way for a closed-loop catering O2O entrepreneurial team that needs online payment.

3. A team with consistent values and complementary abilities.

In addition to Ouyang Moli, her team actually has partners. Ouyang Jasmine is mainly responsible for the overall operation and management of the company, and the partners are responsible for the products and operations. According to Ouyang Moli, the ability of their team is quite complementary, and basically everyone can be independent. Most importantly, they share the same values and want to do something interesting and cool. At the beginning of the business, Ouyang Moli and his team spent several months interviewing more than 200 people before carefully recruiting the first batch of employees. Because the employees they are looking for are not only for money, but also for recognizing the value of their own entrepreneurial projects and even having dreams of changing the world.

However, Ouyang Jasmine also lamented that entrepreneurship is destined to be a game for the lonely. Sometimes I feel lonely and even doubt my choice when starting a business. Moreover, in the process of product launch, it has also experienced many hurdles, but the fast team always trusts each other and encourages each other, firmly believing that this project will be done well. Moreover, Ouyang Moli believes that in the field of O2O entrepreneurship, there may not be a giant company with a market value of 100 billion US dollars like BAT in the short term, but it is very likely that dozens of vertical giants with a market value of 5 billion US dollars will be born. She hopes they can be one of them.