What are the necessary reasons for enterprises to develop WeChat applets?

For enterprises, developing a small program can usually get the following benefits:

1. Rich marketing plug-ins reduce the cost of marketing promotion

In the past, the marketing promotion methods of enterprises were often carried out by placing advertisements or distributing leaflets. However, this method has some problems such as high cost and slow speed. But applets are different. Applets have very, very rich marketing plug-ins, such as grouping, bargaining, killing seconds and so on. These marketing plug-ins can effectively trigger customers' consumption behavior. In addition, it can also help enterprises to split new customers. In this way, the marketing and promotion costs of enterprises are greatly reduced.

2. Statistical analysis of data to improve customer satisfaction

In the past, if enterprises wanted to investigate which products or services were popular, they could only analyze them with the help of long-term accumulated sales data. However, this method often has the problems of data delay and inaccuracy. The applet has a very powerful ability of data statistics and analysis. With this ability, catering enterprises and businesses can analyze users' preferences in time, thus launching some dishes favored by users. In this way, customer satisfaction can often be improved.

3. Information display is more abundant, so that customers can know themselves better

In the past, if users wanted to know the information of enterprises, they could only know it through corporate official website and brochures. However, this method often requires customers to log on to the website or get brochures, which is very inconvenient. But applets are different. Applets can display very rich information, both enterprise information and product information. And just open WeChat and then open the applet, which is convenient and fast. In this way, customers can often know themselves better.