Ip image design, what does ip image design contain?

1.ip image refers to the personality characteristics of an enterprise or one of its brands in the market and the public's mind, which reflects the public's evaluation and cognition of the brand, especially consumers.

2. The brand image is inseparable from the brand, and the image is the characteristic of the brand, which embodies the strength and essence of the brand.

3.ip image includes product name, packaging, pattern advertising design, etc.

4. Image is the foundation of brand, and enterprises must attach great importance to the shaping of brand image.

5. Brand image is the sum of all consumers' associations with the brand, which reflects the picture of the brand in consumers' memory.

6. The formation of brand association is the result of both marketing activities and non-marketing activities.

7. Consumers' association with brands can be obtained through enterprise-controlled channels or non-enterprise-controlled channels.