Only one year later, Chang 'an has a new LOGO and its font has been upgraded. Do you like it?

Last month, Fruit 12 was released, which suddenly reversed the painting style, abandoned the round edge design and returned to the old style of straight edges and corners. Maybe this is the trend, and it will last forever. Just like the logo, two-dimensional design was popular in the past, and then metal effect became popular, and the three-dimensional effect became heavier and heavier. Up to now, one by one has abandoned this metallic texture and returned to two-dimensional flattening.

Last year, Changan Automobile also happily announced to join this logo dimension reduction team and redesigned its own 3D metallic paint LOGO. In 2005, China Ordnance Equipment Corporation integrated its automobile business and established China South Industrial Automobile Co., Ltd. ... In 2009, it was identified as one of the four largest automobile groups in China together with SAIC, Dongfeng and FAW. Subsequently, China South Locomotive was renamed as China Changan Automobile Group Co., Ltd., with its headquarters in Beijing.

Prior to this, Chang 'an was originally considered as such a sign:

This Chang 'an logo is generally used in commercial vehicles. Changan Auchan used it before, but later even Auchan gave up this brand and replaced it with four.

On autonomous passenger cars, Changan introduced a new harpoon:

After becoming one of China's four major automobile groups, this logo no longer meets the status of Chang 'an. Of course, a new logo is needed. 20 10 appeared the well-known V mark.

At that time, the metal stereoscopic impression of the V-mark was very heavy, and grid-like lines were specially made under the two contours of the periphery to enhance this texture. But three years later, Changan issued a new standard, and the grid lines were removed.

It is said that in 20 16, Changan also upgraded the logo, but only brightened the blue background inside the logo and added a halo to enhance the three-dimensional sense.

Just at last year's Beijing Auto Show, Changan launched a new logo. Under the trend of new energy vehicles, flattening seems to be a symbol of new energy or high-tech content, and new energy vehicles are also the way out for Chang 'an in the future. So, of course, Changan Automobile also changed the logo into two dimensions.

I have to say, Chang 'an is really easy to walk. If this LOGO is flat, just change the previous logo into monochrome. According to industry experience, this flat logo should not be directly installed on new cars, but usually used in some digital scenes, such as websites, social media, digital advertisements and so on.

Perhaps Changan also thinks that this new brand promoted last year is a bit perfunctory, so this year it will make persistent efforts to further repair it. During this year's Beijing Auto Show, Changan launched a brand-new flattening sign. In the new standard, the outline of the periphery is no longer the previous metal outline, but redesigned into a thinner wireframe. The "V" line in the middle is more parallel and visually larger and more prominent.

What's more, if you don't stop, since you have a new logo, why not redesign the font of the logo? This time, Chang 'an specially commissioned the Founder font library of domestic font design to design the exclusive "Chang 'an Gravity Body". The new font is slender and smooth, more delicate and smooth, and more gentle and intellectual.

But to be honest, Mungo still prefers the old font, which is heavy, steady, reliable, industrial and the new font is a little light. Just like the pursuit of small fresh meat now, it is getting more and more feminine, not as man as Man, so melancholy and so sad. ...

So, do you like this new logo of Chang 'an?

(This article comes from the Internet. Editor: I should be under the car)

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.