What are the methods of publicity?

Event promotion and publicity also need to use these external channels to promote, to get exposure and enrollment, generally divided into free and paid two kinds.

Free channels

The free channels here refer to the use of activity content or implantation of activity information in the way of some free platforms to publish, to get the exposure of the event and registration, the current commonly used channels mainly include the following six:

One, Q&A marketing

Currently the main Q&A platforms are know, Baidu know, 360Q&A, know, wukong Q&A and so on. According to their own activities to set up a few groups of Q&A, answer or ask questions on the above platforms, on the one hand, can increase the exposure of the activities, on the other hand, can answer some of the user's simple questions.

Two, encyclopedia entries

The main encyclopedia platforms are Baidu Encyclopedia, Wikipedia, Sogou Encyclopedia and 360 Encyclopedia. Baidu Encyclopedia is the most powerful of all Baidu's products, and is ranked higher than Baidu Knowledge, Baidu Wikipedia, and Baidu Experience, so the impact of the event will be greatly increased if you can set up an encyclopedia with the event name. Of course, not all activities are suitable for this approach, generally have a certain influence in the industry, or the industry conference held once a year can try to create encyclopedia entries.

Three, social platform promotion

Social mainstream platforms mainly include QQ, WeChat, Douban, post bar. When posting information on the above platforms, prepare the copy in advance and post it on the social platforms. If QQ and WeChat, has been released in the group mainly, in advance to add some activity users related to the group, in the case of not violating the rules of the group to release the activity information, if it is Douban and posting, you can use our prepared copy directly release the post.

Four, video platform

Video is also a good publicity channel, the current better video platforms are Tencent video, Aichiye, Youku, etc., will be the previous activities of the video editing or directly released to the above platform, this form allows users to understand the activities of a more three-dimensional.

Five, short video

These two years the short video of the live fire of a mess, jittery and fast users have more than a hundred million, activity promotion of course, can not miss these two platforms, the content of the activity is implanted into the short video, and then uploaded to these platforms, is a good means of publicity.

Six, activity platform

The above five platforms due to the user is not too precise, get activity exposure is possible, but if you want to get a good registration, you also need to publish activities on the activity platform, such as "activity line", these platforms are users who have participated in the activity, compared to other platforms, these users have a certain degree of activity. These users have a certain knowledge of the activity, and the promotion effect is relatively good.

Paid channels

Paid channels mainly refer to the organizer to take out a part of the budget to advertise on some platforms, in order to pay for the event to get exposure and registration. At present, there are several commonly used placement platforms:

One, WeChat social advertising

WeChat social ads are mainly WeChat patch ads and circle of friends ads, the payment is billed in the form of CPM, the price of 120-180 yuan per thousand displays ranging from the form of short videos and pictures, support for geo-targeting, labeling targeting, precision targeting to directional Placement, in the ad landing page can be added to the enrollment link for users to sign up, the exposure effect is good.

Second, Tencent social advertising

Tencent social advertising refers to advertising on all Tencent products other than WeChat social advertising, including but not limited to Qzone, Tencent News, Tencent Mobile, Tencent Daily Express, Tencent Video, and Tencent products and partners such as YouQuihui (Tencent Advertising Alliance). Due to the different attributes of users and platforms, Tencent social ads are suitable for advertising in gaming, education, entertainment and other industries.

Three, today's headline advertising

Today's headline support geo-targeted and interest-targeted form of promotion, today's headline on each user in the background are affixed with the "label", based on these "labels", the user placement, the effect of advertising is relatively good. The effect of advertising is relatively good, support CPC, CPA, OCPC 3 kinds of placement mode, for obtaining campaign user leads is a good channel.

Four, Baidu Bidding

Baidu Bidding is relatively expensive, but also the most accurate, through the click over the user is usually interested in the activity of the user, can get high-quality users, suitable for the activities of the higher ticket.

Fifth, Sina Weibo fan pass

Sina Weibo is very suitable for entertainment activities, you can push the microblogging to follow a user's fans, the price is relatively inexpensive, in the microblogging content to join the activities of the enrollment link, interested users can click on the enrollment, and the effect is also relatively good.

Sixth, the microblogging public number tweet

In some relatively vertical public number to push the activity text, the text plus registration QR code or registration link, due to the microblogging public number of the user relatively have a certain degree of loyalty, the user is relatively accurate, with high quality copywriting, will be a very good conversion effect.

Seven, kol promotion

Find some industry-related opinion leaders or big names, to promote them as endorsement, is based on the spread of trust, the effect is also quite good.

Eight, activity platform promotion

Activity platform in the majority of users have participated in the event, the form and process of the event have a certain understanding, especially has participated in similar activities of the user, there is a 20% chance will be enrolled in the event. There are various forms of advertisements provided, mainly including resource spots, emails and SMS. For example, the resources provided by Activity Line include "banner position", "strong recommendation", etc., "SMS" and "mail". The "SMS" and "mail" support the organizer to provide user profiles, and then match with the "user label" of the activity line for accurate placement, the effect is incomparable to the above channels.

Internal channels are mainly in operation, external channels are mainly in promotion. Free channels are suitable for exposure, paid channels are suitable for obtaining new users or registration, due to different industries, the effect of different platforms is also different, specific organizers need to try to summarize!